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Вы узнаете, почему даже очень опытные руководители допускают досадные ошибки, почему уже просчитанные решения порой не принимаются годами, чем горячее выгорание отличается от холодного, как чужой план становится своим — и что со всем этим делать. В книге разбираются реальные кейсы собственников и топ-менеджеров, три сцены управленческого решения, два типа выгорания и дается ответ на важный вопрос: как использовать ИИ для анализа и подготовки решений, не подменяя его ответом собственный выбор.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F6b\u002Fcd\u002F01a188c0-24ab-7aa0-b292-3cd2875c6bcd.jpg",[],"2026-11-01T02:12:46.098Z","Книги > Бизнес-книги > Психология. Мотивация. Успех > Психология менеджмента",{"id":4146,"name":4147,"slug":4148,"description":4149,"brand":4121,"model":4121,"barcode":4121,"imageUrl":10,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4150,"metaTitle":10,"metaDescription":10,"createdAt":4151,"updatedAt":4152,"supplierCategoryPath":10},13576118,"Каталог Моих Книг","каталог-моих-книг","Дорогие читатели, здесь вы найдете карточки моих книг, распределенные по жанрам.Буду рада, если вам что-то приглянется.",[],"2026-10-31T04:16:25.355Z","2026-11-01T11:48:02.759Z",{"id":4154,"name":4155,"slug":4156,"description":4157,"brand":4121,"model":4121,"barcode":4121,"imageUrl":4158,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4159,"metaTitle":10,"metaDescription":10,"createdAt":4160,"updatedAt":4161,"supplierCategoryPath":4162},13237215,"Не Понял, Не Могу, Не Хочу. Почему Сотрудники Не Делают То, Что Вы Просите, И Как С Этим Справиться","не-понял-не-могу-не-хочу-почему-сотрудники-не-делают-то-что-","Сотрудник не сделал задачу — и руководитель почти всегда объясняет это одинаково: «не хочет». Начинает мотивировать, давить, обещать премию. А сотрудник в это время просто не понял, что от него хотят, или не может — не хватает опыта, доступов, времени, уверенности. Александр Шумилин предлагает сначала поставить правильный диагноз, а уже потом лечить. В основе книги простая рамка: чтобы задача сдвинулась, сотруднику нужны три ресурса — понимание, возможность и мотивация. Как воздух, вода и еда: без каждого работа «умирает», но по-разному и в разные сроки. Автор разбирает признаки всех трёх состояний, даёт инструменты постановки задач, обратной связи, контроля и делегирования и объясняет, что делать в каждом случае. В конце каждой главы — ключевые идеи и быстрая практика. Книга будет полезна руководителям, особенно тем, кто недавно получил повышение и впервые отвечает за чужой результат.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F22\u002Fcb\u002F01a11c9b-0a32-78ce-9de2-a55093e622cb.png",[],"2026-10-30T04:46:36.910Z","2026-11-01T02:26:03.420Z","Книги > Бизнес-книги > HR. Делопроизводство > Управление персоналом",{"id":4164,"name":4165,"slug":4166,"description":4167,"brand":4121,"model":4121,"barcode":4121,"imageUrl":4168,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4169,"metaTitle":10,"metaDescription":10,"createdAt":4170,"updatedAt":4125,"supplierCategoryPath":4171},12891942,"Госзакупки И Тендеры Для Малого Бизнеса. Как Участвовать Чтобы Побеждать","госзакупки-и-тендеры-для-малого-бизнеса-как-участвовать-чтоб","Если вы задумываетесь о старте своего дела или намерены расширить каналы сбыта продукции, эта книга станет для вас незаменимым помощником. В ней доступно, простым языком и очень подробно описано, как организовать и развить тендерные продажи; как исполнить договор и не угодить в реестр недобросовестных поставщиков; чем закупки по закону № 44-ФЗ отличаются от закупок по № 223-ФЗ и многое другое.\nГлавный герой книги — молодой предприниматель Миша Торопышкин делает свои первые шаги в госзакупках и, конечно же, совершает множество досадных ошибок. Именно тому, как избежать этих ошибок, посвящена практическая книга Анастасии Дегтеревской. Автор разбирает множество реальных кейсов, дает экспертные рекомендации и четкие пошаговые инструкции.\nКнига адресована предпринимателям, работающим на рынке госзакупок РФ.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F97\u002Fb7\u002F018ee750-f376-7714-913d-61390aae97b7.jpg",[],"2026-10-29T05:22:33.192Z","Книги > Бизнес-книги > Бизнес-процессы > Бизнес-планирование",{"id":4173,"name":4174,"slug":4175,"description":4176,"brand":4121,"model":4121,"barcode":4121,"imageUrl":4177,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4178,"metaTitle":10,"metaDescription":10,"createdAt":4170,"updatedAt":4179,"supplierCategoryPath":4180},12891943,"Преимущество Повторяемости. Практическое Руководство По Бизнес-процессам. Процессы И Их Описание","преимущество-повторяемости-практическое-руководство-по-бизне","Это первая книга серии «Оргразвитие организации. Управленческие технологии», посвященной областям менеджмента, абсолютно необходимым современному менеджеру. Здесь представлены базовая теория процессов и технология их описания. Автор приводит примеры реальных проектов и компаний, а также упражнения для применения материала на практике. Читатель может по прочтении собрать пошаговую инструкцию для реализации процессного подхода в своей организации.\nКнига ориентирована на руководителей различной функциональности, в первую очередь собственников бизнесов, генеральных директоров и топ-менеджеров, заинтересованных в совершенствовании своей работы, работы своих подчиненных и организации в целом. Они смогут и сами читать эту книгу, и рекомендовать ее своим сотрудникам. Книга будет полезна студентам и начинающим управленческим консультантам, желающим сфокусироваться или уже специализирующимся на теме процессов и управлении вообще.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fc2\u002F3f\u002F019c8f5a-6d02-7017-b244-eb40cafac23f.jpg",[],"2026-11-01T02:30:11.796Z","Книги > Бизнес-книги > Психология. Мотивация. Успех > Психология бизнеса",{"id":4182,"name":4183,"slug":4184,"description":4185,"brand":4121,"model":4121,"barcode":4121,"imageUrl":4186,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":4187,"nameAliases":4188,"metaTitle":10,"metaDescription":10,"createdAt":4189,"updatedAt":4190,"supplierCategoryPath":4162},12890847,"Руководителю Об Обучении Персонала: Дизайн Посттренинга","руководителю-об-обучении-персонала-дизайн-посттренинга","Сегодня большинство компаний, признавая необходимость обучения персонала и рассматривая тренинги как инвестиции в развитие своего бизнеса, еще не научилось оценивать отдачу от этих инвестиций - ведь тренинг сам по себе не гарантирует результатов, ради которых он проводился. Чтобы обучение персонала не превращалось в формальность, а ощутимо повышало эффективность работы компании, руководитель должен правильно организовать процесс обучения  - от выбора целей обучения до контроля и закрепления его результатов в ходе различных посттренинговых мероприятий.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fbd\u002F6c\u002F018ed553-b0c8-75ad-bd45-a4aad58fbd6c.jpg",false,[],"2026-10-29T05:20:20.512Z","2026-11-01T10:04:33.326Z",6077,{"offers":4193,"total":4414,"inStockTotal":4414,"page":30,"pageSize":97,"facets":4415},[4194,4204,4216,4226,4239,4247,4254,4263,4272,4279,4289,4294,4304,4313,4324,4332,4340,4347,4357,4367,4375,4384,4396,4406],{"id":4195,"name":4196,"description":4197,"price":1925,"oldPrice":2306,"currency":36,"url":4198,"imageUrl":4199,"inStock":15,"available":15,"categoryId":26,"createdAt":4200,"updatedAt":4201,"merchant":4202,"store":4203},42894367,"Двухшаговые Продажи: Практические Рекомендации","Продажи, организация системы продаж — основа бизнеса. С каждым годом обеспечивать рост продаж или даже поддерживать их на текущем уровне становится все сложнее. Конкуренция нарастает, экономическая ситуация усложняется, аудитория пресыщена и все более разборчива. Да, методик продвижения продуктов и услуг очень много, но большинство из них либо устарели, либо не работают в России.\n.\n.Книга Андрея Парабеллума и Евгения Колотилова, ведущих российских специалистов в области продаж, дает конкретную и четкую методику, которая позволяет повысить продажи практически в любом бизнесе.\n.\n.Методика «двухшаговых продаж» позволяет эффективно привлекать целевую аудиторию и надежно удерживать ее. Авторы фокусируются на практических рекомендациях: как работать с товарной матрицей, вводя товары-локомотивы, маячковые и статусные товары, как заинтересовать клиента, как увеличивать интернет-продажи.\n.\n.Книга адресована руководителям компаний, менеджерам по продажам и всем, кто интересуется механизмами продвижения товаров и услуг на российском рынке.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fdvuhshagovye-prodazhi-prakticheskie-rekomendacii-2453322","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fdf\u002F17\u002F018eda64-91a1-7541-b449-1e0801bbdf17.jpg","2026-11-06T03:34:30.982Z","2026-11-07T02:31:45.143Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4205,"name":4206,"description":4207,"price":4208,"oldPrice":4209,"currency":36,"url":4210,"imageUrl":4211,"inStock":15,"available":15,"categoryId":26,"createdAt":4212,"updatedAt":4213,"merchant":4214,"store":4215},41950304,"Товароведение Продовольственных И Непродовольственных Товаров. Учебник Для Спо","В учебнике рассмотрены основные характеристики ассортимента отдельных групп продовольственных и непродовольственных товаров, приведены требования, предъявляемые к оценке и контролю их качества. Описаны правила упаковки, маркировки и хранения продовольственных товаров. Дано понятие товарных потерь и рассмотрены меры по их предупреждению и снижению. Также представлены потребительские свойства и показатели качества товаров.\nУчебник подготовлен с учетом требований Федерального государственного образовательного стандарта среднего профессионального образования, предъявляемых к изучению дисциплины «Товароведение продовольственных и непродовольственных товаров».\nПредназначен для студентов, обучающихся по специальностям 38.02.04 «Коммерция» (по отраслям) и 38.02.05 «Товароведение и экспертиза качества потребительских товаров».",2299,2759,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Ftovarovedenie-prodovolstvennyh-i-neprodovolstvennyh-tovarov-uchebnik-dlya-spo-2903346","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fb5\u002F35\u002F018ee7b0-2e05-7d9b-804a-a62437afb535.jpg","2026-11-05T03:45:12.808Z","2026-11-07T02:34:12.922Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4217,"name":4218,"description":4219,"price":2551,"oldPrice":3057,"currency":36,"url":4220,"imageUrl":4221,"inStock":15,"available":15,"categoryId":26,"createdAt":4222,"updatedAt":4223,"merchant":4224,"store":4225},41931750,"Экспертные Продажи: Новые Методы Убеждения Покупателей","Вам все труднее поддерживать отношения со старыми клиентами? А новые почти не отвечают на ваши звонки и письма? Годами наработанные знания уже не дают прежней отдачи. Почему это происходит?\nМир изменился: технические характеристики продукции перестали быть основным конкурентным преимуществом, а информация о любых товарах и услугах стала настолько доступной, что клиенты подчас лучше вас разбираются в существующих предложениях, конкурентах и альтернативах.\nЧто же делать, чтобы не вылететь из профессии? Дмитрий Норка, эксперт по продажам с тридцатилетним стажем, уверен, что будущее за новым поколением продавцов — экспертами! Если вы станете подлинным экспертом в своей области, научитесь слушать и слышать клиента, то вы вернете его внимание, доверие и лояльность.\nВ этой книге вы найдете практические рекомендации, которые помогут вам развить навыки экспертных продаж и овладеть техникой самоубеждения клиента — важнейшим оружием в руках современного продавца.\nОбязательна к прочтению всем менеджерам по продажам и их руководителям.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fekspertnye-prodazhi-novye-metody-ubezhdeniya-pokupateley-2625023","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F5e\u002Fc0\u002F019a5dd4-9162-7fa1-9ca5-6c67ca1a5ec0.jpg","2026-11-05T03:41:53.381Z","2026-11-07T02:33:14.544Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4227,"name":4228,"description":4229,"price":55,"oldPrice":10,"currency":36,"url":4230,"imageUrl":4231,"inStock":15,"available":15,"categoryId":26,"createdAt":4232,"updatedAt":4233,"merchant":4234,"store":4235},41912541,"Сделки С Недвижимостью","Перед вами практическое руководство о недвижимости для тех, кто совершает или только планирует сделку. Книга разбирает самые уязвимые ситуации, типичные мифы, реальность, законные алгоритмы. Книга не заменяет консультацию юриста, но учит задавать правильные вопросы и снижать риски до того, как решение станет дорогим.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b638265","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1793356018_67.jpg","2026-11-05T03:38:02.659Z","2026-11-07T02:25:32.993Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4236,"slug":4237,"logoUrl":4238},"Litnet.com","litnetcom-store","https:\u002F\u002Fcdn.admitad-connect.com\u002Fpublic\u002Fcampaign\u002Fimages\u002F2023\u002F4\u002F25\u002F31116-fecebcb02eebbbe4.svg",{"id":4240,"name":4241,"description":4242,"price":55,"oldPrice":10,"currency":36,"url":4243,"imageUrl":4244,"inStock":15,"available":15,"categoryId":26,"createdAt":4232,"updatedAt":4233,"merchant":4245,"store":4246},41912440,"Выжить После","Софи Корбин — клинический психолог и профайлер — стажёр ФБР. Она умна,холодна и носит маску, которую не снимает не перед кем. За ее плечами — травма насилия, побег из России и темное прошлое, о котором не знает почти никто. Когда в Вирджинии появляется серийный убийца, прозванный "черным доктором",Софи оказывается втянута в расследование, где каждый шаг приближает ее к разгадке, но и к самой себе. Рядом с ней- трое мужчин, каждый из которых предлагает свой путь: покой, равенство или хаос. Но тьма не прощает ошибок. И однажды ей придется выбрать, кем она станет.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b639144","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1793632682_30.png",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4236,"slug":4237,"logoUrl":4238},{"id":4248,"name":4147,"description":4149,"price":55,"oldPrice":10,"currency":36,"url":4249,"imageUrl":10,"inStock":15,"available":15,"categoryId":26,"createdAt":4250,"updatedAt":4251,"merchant":4252,"store":4253},39985988,"https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b638088","2026-10-31T04:16:26.384Z","2026-11-07T02:25:50.939Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4236,"slug":4237,"logoUrl":4238},{"id":4255,"name":4155,"description":4157,"price":4256,"oldPrice":4257,"currency":36,"url":4258,"imageUrl":4158,"inStock":15,"available":15,"categoryId":26,"createdAt":4259,"updatedAt":4260,"merchant":4261,"store":4262},38999731,1249,1499,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fne-ponal-ne-mogu-ne-hocu-pocemu-sotrudniki-ne-delaut-to-cto-vy-prosite-i-kak-s-etim-spravit-sa-3184877","2026-10-30T04:46:37.910Z","2026-11-07T02:38:39.038Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4264,"name":4174,"description":4176,"price":4265,"oldPrice":4266,"currency":36,"url":4267,"imageUrl":4177,"inStock":15,"available":15,"categoryId":26,"createdAt":4268,"updatedAt":4269,"merchant":4270,"store":4271},37993755,1449,1739,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fpreimushchestvo-povtoryaemosti-prakticheskoe-rukovodstvo-po-biznes-processam-processy-i-ih-opisanie-2909364","2026-10-29T05:22:45.259Z","2026-11-07T02:30:45.957Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4273,"name":4165,"description":4167,"price":3853,"oldPrice":4274,"currency":36,"url":4275,"imageUrl":4168,"inStock":15,"available":15,"categoryId":26,"createdAt":4268,"updatedAt":4276,"merchant":4277,"store":4278},37993754,1319,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fgoszakupki-i-tendery-dlya-malogo-biznesa-kak-uchastvovat-chtoby-pobezhdat-2893531","2026-11-07T02:39:18.463Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4280,"name":4281,"description":4282,"price":918,"oldPrice":1116,"currency":36,"url":4283,"imageUrl":4284,"inStock":15,"available":15,"categoryId":26,"createdAt":4285,"updatedAt":4286,"merchant":4287,"store":4288},37989663,"Деловые Коммуникации : Учебник","В учебнике, написанном в соответствии с требованиями Федерального государственного образовательного стандарта, рассматриваются все необходимые для изучения вопросы и проблемы, раскрываемые в рамках одноименной дисциплины. В книге доступно и в увлекательной форме описываются роль деловых коммуникаций в жизни человека, их основные характеристики, формы и индивидуальные различия. Подробно раскрываются вопросы этики, этикета, конфликтов и профессиональных стрессов в деловых коммуникациях, особенности технологии организации деловых коммуникаций и их документационного обеспечения, а также даются ценные практические рекомендации по достижению успеха в деловых коммуникациях.\n.Издание выгодно отличают ряд особенностей, связанных с организацией и подачей материала, что облетает студентам освоение данной дисциплины. Каждая глава заканчивается тестами для самоконтроля. В конце книги приводятся ключи к тестам, глоссарий и рекомендуемая литература.\n.Учебник предназначен для бакалавров, студентов и преподавателей высших учебных заведений, психологов, а также всем, кто интересуется вопросами деловых коммуникаций.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fdelovye-kommunikacii-uchebnik-2364385","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Ff6\u002F58\u002F018ed88e-1e14-7513-920c-df45b4b1f658.jpg","2026-10-29T05:20:22.436Z","2026-11-07T02:39:04.846Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4290,"name":4183,"description":4185,"price":3145,"oldPrice":3783,"currency":36,"url":4291,"imageUrl":4186,"inStock":15,"available":15,"categoryId":26,"createdAt":4285,"updatedAt":4286,"merchant":4292,"store":4293},37989609,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Frukovoditelyu-ob-obuchenii-personala-dizayn-posttreninga-2079539",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4295,"name":4296,"description":4297,"price":55,"oldPrice":10,"currency":36,"url":4298,"imageUrl":4299,"inStock":15,"available":15,"categoryId":26,"createdAt":4300,"updatedAt":4301,"merchant":4302,"store":4303},37973813,"Баланс Сходится","Марина Корнеева, главный бухгалтер «Вектор-Транс», находит ошибки в любых отчетах и умеет держать лицо в любой ситуации. Андрей Лавров, директор компании, привык прятать все настоящее за шутками. Они вместе вытаскивали бизнес из долгов, работали по ночам и научились понимать друг друга с полуслова. У каждого из них есть секрет, который они годами скрывали даже от самих себя. Но одна новогодняя ночь способна перевернуть любые расчеты. Остроумная и теплая история о двух трудоголиках, у которых все в жизни сходилось, кроме самого важного.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b637535","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1793096862_69.jpg","2026-10-29T05:14:57.350Z","2026-11-07T02:26:16.316Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4236,"slug":4237,"logoUrl":4238},{"id":4305,"name":4306,"description":4307,"price":55,"oldPrice":10,"currency":36,"url":4308,"imageUrl":4309,"inStock":15,"available":15,"categoryId":26,"createdAt":4300,"updatedAt":4310,"merchant":4311,"store":4312},37973423,"Не Подписывай Договор","Полина Морозова три года строила карьеру свадебного организатора и поклялась никогда больше не связываться с Никитой Ветровым — человеком, который разбил ей сердце прямо перед собственной свадьбой. Но её агентство на грани закрытия, а единственный крупный заказ приходит от компании, где Никита — новый директор. Теперь им придётся организовать идеальную свадьбу его сестры. И притвориться, что между ними ничего не было.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b637295","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1793019020_53.jpg","2026-11-07T02:25:03.063Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4236,"slug":4237,"logoUrl":4238},{"id":4314,"name":4315,"description":4316,"price":3425,"oldPrice":4317,"currency":36,"url":4318,"imageUrl":4319,"inStock":15,"available":15,"categoryId":26,"createdAt":4320,"updatedAt":4321,"merchant":4322,"store":4323},37047216,"Жесткий Директ-маркетинг: Заставьте Покупателя Достать Бумажник","Маркетинг и реклама в малом и среднем бизнесе чаще всего не приносят никакого эффекта. Огромные деньги летят на ветер, а возможности не используются. Как бы ни делали рекламу крупные компании, вам это не годится. Ваше спасение — директ-маркетинг. И теперь, благодаря этой книге, вы сможете проникнуть на кухню лучших специалистов и применить к своей выгоде их конфиденциальные, не афишируемые стратегии: бескомпромиссный бизнес-гуру Дэн Кеннеди и его сборная лучших профессионалов раскрывают все секреты и делятся реальными примерами маркетинговых ходов из собственной практики!\nЭта книга — в первую очередь для владельцев невиртуальных бизнесов: с магазинами, выставочными залами и офисами; ресторанов, зубных кабинетов, аудиторских или похоронных контор, то есть предприятий, у которых нет огромных маркетинговых бюджетов, зато есть понимание, кому и зачем нужны их товары или услуги. Хотите превратить свой бизнес в машину по производству прибылей, далеко превосходящих средние показатели по отрасли, цифры у конкурентов и самые дерзкие ваши мечты? Хватайте эту книгу!",1175,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fzhestkiy-direkt-marketing-zastavte-pokupatelya-dostat-bumazhnik-2937575","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fbe\u002F2c\u002F019a5dbf-74dc-79cb-aa2b-5a930696be2c.jpg","2026-10-28T05:12:27.787Z","2026-11-07T02:39:42.282Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4325,"name":4326,"description":4327,"price":3078,"oldPrice":3699,"currency":36,"url":4328,"imageUrl":4329,"inStock":15,"available":15,"categoryId":26,"createdAt":4320,"updatedAt":4321,"merchant":4330,"store":4331},37046887,"Офшорные Компании И Трасты. Антиофшорное Регулирование","Настоящая монография посвящена исследованию правового режима офшорных компаний и трастов. Автором анализируются понятие и признаки офшорных компаний и трастов, их правовая природа, основные способы использования, дается характеристика основных офшорных и трастовых юрисдикций, бенефициарной собственности, налогообложения и меры антиофшорного регулирования, принимаемые на международном и национальном уровнях. Развернутый комментарий российского и иностранного права дополняют примеры из отечественной и зарубежной судебной практики с участием офшорных компаний и трастов. Книга содержит практический материал и рекомендации по вопросам регулирования деятельности офшорных компаний и трастов, включая вопросы коллизионного права и налогообложения.\n\nРекомендуется студентам, аспирантам, преподавателям юридических вузов и факультетов, специалистам-практикам, должностным лицам государственного аппарата, законодателям.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fofshornye-kompanii-i-trasty-antiofshornoe-regulirovanie-2767181","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F60\u002Fe1\u002F018ee312-9b38-7550-81b5-702dd8ed60e1.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4333,"name":4334,"description":4335,"price":1572,"oldPrice":1883,"currency":36,"url":4336,"imageUrl":4337,"inStock":15,"available":15,"categoryId":26,"createdAt":4320,"updatedAt":4321,"merchant":4338,"store":4339},37046607,"Жесткий Бренд-билдинг: Выжмите Из Клиента Дополнительную Маржу","Называя себя \"фундаменталистом прямого маркетинга\" и радикально отрицая идею о том, что большой бренд невозможен без вливания в него фантастических маркетинговых бюджетов, Дэн Кеннеди посвящает своего читателя в проверенные на практике методики получения успешного бренда бесплатно. Основывая философию бренд-билдинга на привлечении клиентов при помощи рекламы прямого отклика, автор доказывает справедливость своих рассуждений на примере опыта таких компаний, как Iron Tribe, Orvis, Kodak, Intel, Subway и многих других. Кроме того, книга рассказывает об особенностях первичного и вторичного маркетинга, принципах построения бизнеса при помощи технологии StorySelling, а также правилах создания персонального бренда. \n.Почему книга достойна прочтения\n.•Дэна Кеннеди называют \"профессором жестокой реальности\" - он не оставляет камня на камне от заблуждений относительно магической силы дорогостоящей раскрутки бренда, предлагая взамен стратегию, \"приводящую к вашим дверям потребителя с кредиткой в руке\". \n.•Даже если эта книга не сможет коренным образом изменить чьих-либо взглядов на управление бизнесом, она наверняка справится с задачей расширения представлений читателя о том, какова главная цель рекламы и маркетинга. \n.Кто автор\n.Дэн Кеннеди - бизнес-коуч, главный редактор шести деловых информационных бюллетеней, основатель множества компаний, активный инвестор. Стоял у истоков создания таких брендов, как NO B.S. и RENEGADE MILLIONAIRE. \n.Джим Кевэл и Форрест Уолден - предприниматели, создатели франчайзинговой сети тренажерных залов Iron Tribe, авторы книги \"Бизнес Iron Tribe\". \n.Ключевые понятия\n.Бренд-билдинг, маркетинг, прямой маркетинг, лидерство. \n. \n.\n. \n.\n.\n.\n.\n. \n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fzhestkiy-brend-bilding-vyzhmite-iz-klienta-dopolnitelnuyu-marzhu-2443631","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F96\u002F85\u002F018eda2e-b223-7dc8-bc41-43ef12d79685.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4341,"name":4228,"description":4229,"price":55,"oldPrice":10,"currency":36,"url":4342,"imageUrl":4343,"inStock":15,"available":15,"categoryId":26,"createdAt":4344,"updatedAt":4301,"merchant":4345,"store":4346},37016668,"https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b636482","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1792742242_99.jpg","2026-10-28T05:01:46.015Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4236,"slug":4237,"logoUrl":4238},{"id":4348,"name":4349,"description":4350,"price":3078,"oldPrice":3699,"currency":36,"url":4351,"imageUrl":4352,"inStock":15,"available":15,"categoryId":26,"createdAt":4353,"updatedAt":4354,"merchant":4355,"store":4356},36027194,"Откуда Берутся Деньги, Карл? Природа Богатства И Причины Бедности","Известный экономист и финансист Елена Котова пишет о вечном поиске Россией своего особого пути развития от начала XX века до сегодняшнего дня. Сравнивает его с самыми яркими страницами экономической истории США, Германии, Великобритании, когда те стояли на распутье, выбирая, как развивать страну.\nОткуда берутся деньги? Почему в одних странах люди живут хорошо, а в других, в том числе в России, — не очень? Автор отвечает на эти вопросы при помощи самых значимых экономических теорий последних полутора веков, начиная, как ни парадоксально, с теории Маркса.\nХотя Карл Маркс и его экономическая теория ассоциируются у многих с провалившимся коммунистическим экспериментом, «Капитал» не является обоснованием диктатуры пролетариата, а, наоборот, доказывает, что капитализм способствует росту и процветанию общества и государства. Анализ самых крупных экономических преобразований XX века при помощи законов Маркса помогает понять причины неудач российских реформ и показывает, в каком направлении нам стоит двигаться дальше.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fotkuda-berutsya-dengi-karl-priroda-bogatstva-i-prichiny-bednosti-2618438","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F10\u002F4b\u002F019a5dce-e0ae-783c-a889-1d877299104b.jpg","2026-10-27T04:58:28.959Z","2026-11-07T02:40:06.642Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4358,"name":4359,"description":4360,"price":4361,"oldPrice":4362,"currency":36,"url":4363,"imageUrl":4364,"inStock":15,"available":15,"categoryId":26,"createdAt":4353,"updatedAt":4354,"merchant":4365,"store":4366},36027154,"Цифровая Трансформация Бизнеса: Изменение Бизнес-модели Для Организации Нового Поколения","Перед вами методика создания цифровых бизнес-моделей, которая была протестирована сотнями руководителей по всему миру. Опираясь на данные Центра исследования информационных технологий в Школе менеджмента Слоуна при Массачусетском технологическом институте, авторы пришли к выводу, что цифровизация вынуждает компании переходить от цепочек создания добавленной стоимости к экосистемам и достигать более глубокого понимания потребностей конечных потребителей.\nВ книге вы найдете шесть вопросов, ответив на которые, определите, где находится ваша компания в цифровом мире. Книга поможет составить план и перейти к более прибыльной цифровой бизнес-модели.",1199,1439,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fcifrovaya-transformaciya-biznesa-izmenenie-biznes-modeli-dlya-organizacii-novogo-pokoleniya-2719184","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F00\u002Fbe\u002F019a5dc7-0196-7369-9eac-12cebd9000be.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4368,"name":4369,"description":4370,"price":2587,"oldPrice":3145,"currency":36,"url":4371,"imageUrl":4372,"inStock":15,"available":15,"categoryId":26,"createdAt":4353,"updatedAt":4354,"merchant":4373,"store":4374},36027151,"Эффективность Продающего","Илья Кусакин, известный бизнес-тренер с огромным опытом построения отделов продаж, предлагает уникальный, авторский подход в области развития личной эффективности и приобретения навыков, необходимых в продажах. \nВ книге подробно разъясняется психология и мышление клиентов.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Feffektivnost-prodayushchego-2548042","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F42\u002F32\u002F018edccc-4198-736f-8344-3c78bc474232.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4376,"name":4377,"description":4378,"price":55,"oldPrice":10,"currency":36,"url":4379,"imageUrl":4380,"inStock":15,"available":15,"categoryId":26,"createdAt":4381,"updatedAt":4301,"merchant":4382,"store":4383},36014683,"О Долгах И Людях","Молодой корнет Даниил Муратов мечтает о славной военной карьере, любви и благополучии своей семьи. Но война безжалостно разрушает его надежды, а рядом неизменно оказывается граф Николай Шереметьев – богатый, удачливый и беспечный офицер, которому все в жизни достается словно само собой.\n\nЧереда трагических случайностей, несбывшихся надежд и роковых решений постепенно превращает товарищескую неприязнь в нечто гораздо более страшное. Ведь иногда, чтобы обрести заклятого врага, достаточно однажды спасти ему жизнь.\n\nИстория о цене зависти, разрушительной силе вины и дружбе, за которой на долгие пятнадцать лет затаилась жажда мести.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b637148","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1792970538_6.png","2026-10-27T04:54:18.345Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4236,"slug":4237,"logoUrl":4238},{"id":4385,"name":4386,"description":4387,"price":4388,"oldPrice":4389,"currency":36,"url":4390,"imageUrl":4391,"inStock":15,"available":15,"categoryId":26,"createdAt":4392,"updatedAt":4393,"merchant":4394,"store":4395},35217568,"Люди Решают. Как Привлечь Лучших Сотрудников В Цифровом Веке","Книга  представляет понятную систему, которая поможет навести порядок в управлении, собрать надежную команду и сделать так, чтобы она работала отлично даже без вашего постоянного контроля.\n\nВы узнаете, почему старые способы поиска сотрудников больше не работают, а новые технологии, которые должны облегчить жизнь, разрушают атмосферу в коллективе. Поймете, как превратить отдел продаж в отлаженный механизм, избавиться от «незаменимых» сотрудников, которые вас шантажируют, и перестать вязнуть в текучке. Получите методики системного подхода к найму, делегированию и выходу из кризисов, грамотному использованию нейросетей при подборе.\n\nИздание адресовано владельцам и руководителям компаний, желающих научиться эффективному управлению без выгорания.",1399,1679,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fludi-resaut-kak-privlec-lucsih-sotrudnikov-v-cifrovom-veke-3185243","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F67\u002Fdb\u002F01a13102-1ff1-708c-8259-23aad69667db.jpg","2026-10-26T05:44:54.782Z","2026-11-07T02:49:09.660Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4397,"name":4398,"description":4399,"price":4400,"oldPrice":4401,"currency":36,"url":4402,"imageUrl":4403,"inStock":15,"available":15,"categoryId":26,"createdAt":4392,"updatedAt":4393,"merchant":4404,"store":4405},35217518,"Технический Анализ Биржевых Трендов","Вашему вниманию предлагается книга Технический анализ биржевых трендов",4799,5759,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Ftehniceskij-analiz-birzevyh-trendov-3182815","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F71\u002Ff8\u002F01a143d9-027b-7c0e-b276-cdf5ba2d71f8.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4407,"name":4408,"description":4409,"price":3425,"oldPrice":4317,"currency":36,"url":4410,"imageUrl":4411,"inStock":15,"available":15,"categoryId":26,"createdAt":4392,"updatedAt":4393,"merchant":4412,"store":4413},35217352,"Искусство Решения Проблем","Нет такого человека, который бы никогда не сталкивался с проблемами. Ежедневно мы встречаемся с трудностями при решении тех или иных задач. Кто-то выходит из сложных ситуаций легко, а кому-то для этого требуется много времени и сил. Почему так происходит? Как научиться эффективно решать задачи и с лёгкостью находить выход из любой ситуации?\nВ предлагаемой книге автор рассказывает о нетрадиционном, но очень практичном подходе к решению проблем. Исследуя философские, социологические и экономические задачи, Рассел Акофф делится наиболее интересными и эффективными приёмами и техниками. Он утверждает, что большинство проблем, с которыми мы сталкиваемся, имеют решения, которые не только специфичны для каждой конкретной ситуации, но и требуют системного подхода.\n\nЯркий язык автора, чувство юмора и подробный анализ помогут читателям лучше узнать о практических и логических методах преодоления проблем. 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Содержит материал, способствующий раннему и успешному взаимному проникновению учебных дисциплин естественно-математического и общеэкономического циклов. Пособие содержит экономико-математические модели (производственные функции, дифференциальные и разностные уравнения), построение и решение которых опирается на базовые знания по математическому анализу.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fprikladnaya-matematika-dlya-ekonomistov-uchebnoe-posobie-2875104","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fad\u002Fb8\u002F018ee6a1-e991-72f2-aa81-cc42f030adb8.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":35,"name":6,"description":8,"price":29,"oldPrice":2642,"currency":36,"url":37,"imageUrl":11,"inStock":15,"available":15,"categoryId":26,"createdAt":31,"updatedAt":32,"merchant":4533,"store":4534},{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4536,"name":4537,"description":4538,"price":4539,"oldPrice":10,"currency":36,"url":4540,"imageUrl":4541,"inStock":15,"available":15,"categoryId":26,"createdAt":4542,"updatedAt":4543,"merchant":4544,"store":4545},7701659,"Инвестиционная Деятельность. Учебник","Учебник содержит теоретический материал по основам инвестиционной деятельности, в том числе общее понятие инвестиций и управления ими. Раскрыты субъекты, объекты, источники финансирования и риски инвестиционной деятельности. Представлена методология обеспечения инвестиционной деятельности в реальные активы и реализации инвестиций в финансовые активы, а также экономический анализ инвестиционных альтернатив. В учебник включены контрольные вопросы для самоконтроля, а также ситуативные задания. Для студентов очной, очно-заочной и заочной форм обучения по направлениям подготовки 38.03.01 «Экономика», 38.03.02 «Менеджмент», 38.03.04 «Государственное и муниципальное управление».\n.\n.",2699,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Finvesticionnaya-deyatelnost-uchebnik-2742085","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F3a\u002F10\u002F018ee25c-54de-7c88-ace8-c5f5ac013a10.jpg","2026-08-10T03:39:39.110Z","2026-11-07T03:29:20.734Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4547,"name":4548,"description":4549,"price":4550,"oldPrice":10,"currency":36,"url":4551,"imageUrl":4552,"inStock":15,"available":15,"categoryId":26,"createdAt":4542,"updatedAt":4543,"merchant":4553,"store":4554},7701395,"Экономический Анализ. В 2-х Частях. Часть 2. Учебник Для Бакалавриата И Специалитета","В настоящем учебнике излагаются теоретические основы и прикладные вопросы экономического анализа. В первом разделе рассмотрены теоретические аспекты анализа хозяйственной деятельности организаций, система и методология комплексного анализа, а также методика экономического анализа. Второй раздел учебника посвящен изучению методологии и методики комплексного анализа хозяйственной деятельности организаций. В нем изложены следующие направления анализа: анализ в системе маркетинга; анализ объемов производства и продаж; анализ эффективности использования ресурсов (трудовых, материальных, основных фондов); анализ себестоимости, финансовых результатов и рентабельности; анализ финансового состояния организаций; инвестиционный анализ и анализ природоохранной деятельности. Рассмотрена методика комплексной оценки эффективности финансово-хозяйственной деятельности коммерческой организации, а также методология функциональной диагностики как инструмента анализа банкротств. Седьмое издание существенно переработано. Глава 13 дополнена новым подпараграфом 13.3.3 «Анализ влияния инноваций на показатели охраны окружающей среды»; гл. 14 — параграфом 14.1 «Международные принципы устойчивого развития цивилизации»; актуализированы списки литературы после глав.\nСоответствует актуальным требованиям Федерального государственного образовательного стандарта высшего образования. \nДля студентов, обучающихся по экономическим направлениям и специальностям, а также магистрантов и аспирантов.",1769,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fekonomicheskiy-analiz-v-2-h-chastyah-chast-2-uchebnik-dlya-bakalavriata-i-specialiteta-2746882","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F9c\u002Fbd\u002F018ee280-1b65-79c2-a516-8dffef7d9cbd.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4556,"name":4557,"description":4558,"price":4559,"oldPrice":4560,"currency":36,"url":4561,"imageUrl":4562,"inStock":15,"available":15,"categoryId":26,"createdAt":4563,"updatedAt":4564,"merchant":4565,"store":4566},7661796,"Логистика","В монографии изложены концепция, принципы и задачи логистики как инновационного метода оптимизации рыночных связей. Рассмотрена методологическая база логистики, особенности цено и тарифообразования в цепях поставок товаров. Выявлены основные признаки и отличия управления товародвижением в современной рыночной экономике. Показано влияние логистики на регулирование пропорций общественного производства и повышение экономической эффективности хозяйственной деятельности. Проведен экономический анализ запасов на макро-, мезо- и микроуровне, приведены многочисленные примеры выбора оптимального варианта доставки товара на основе принятия компромиссных решений.\nДля работников, занятых в сфере материально-технического снабжения, студентов, бакалавров, а также широкого круга читателей, интересующихся вопросами повышения конкурентоспособности предприятий на основе применения принципов логистики.",1349,1619,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Flogistika-2819839","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F67\u002Faf\u002F018ee473-4ee1-7182-a548-c01ae9db67af.jpg","2026-08-10T02:57:52.775Z","2026-11-07T03:25:05.255Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4568,"name":4569,"description":4570,"price":2446,"oldPrice":2937,"currency":36,"url":4571,"imageUrl":4572,"inStock":15,"available":15,"categoryId":4573,"createdAt":4574,"updatedAt":4564,"merchant":4575,"store":4576},7660988,"Дж. Р. Коммонс, Дж. К. Гэлбрейт, А. К. Сен, Дж. Ю. Стиглиц: Право И Экономика В Контексте Институционального Подхода. Монография","В монографии изучены взгляды на взаимодействие права и экономики наиболее ярких представителей институционализма ХХ – начала ХХI в. Это своеобразное продолжение работ «Правовая и экономическая мысль в ретроспективе (ХVIII – начало ХХ в.): плечи гигантов», «Дж. М. Кейнс и Ф. А. Хайек: право и экономика: единство и борьба гигантов», «“Экономический анализ права” и “экономический империализм”: Г. С. Беккер и Р. А. Познер». \nОднако по содержанию настоящее исследование абсолютно самостоятельно, хотя и является составной частью цикла книг, посвященных развитию правовой и экономической мысли. Книга написана в жанре интеллектуальной истории, тем более что ее персонажи представляют богатую палитру красок для дискуссий о взаимодействии права и экономики.\nВ соответствии с этим существенное место отведено обстоятельствам биографии выдающихся юристов и экономистов, которые повлияли на формирование их социальных доктрин, особенно взглядов на взаимодействие права и экономики. В фокусе внимания оказались судьба публикаций данных ученых в России, их оценка российскими коллегами и воздействие на научные и политические процессы в нашей стране.\nМонография предназначена для юристов и экономистов, а также философов, социологов, политологов, всех интересующихся проблемами взаимодействия права и экономики.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fdz-r-kommons-dz-k-gelbrejt-a-k-sen-dz-u-stiglic-pravo-i-ekonomika-v-kontekste-institucional-nogo-podhoda-monografia-m-prospekt-2026-3153837","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fd9\u002F17\u002F019d25bc-c683-759a-b81e-ffab9dbed917.jpg","468","2026-08-10T02:56:25.587Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4578,"name":4579,"description":4580,"price":4581,"oldPrice":4582,"currency":36,"url":4583,"imageUrl":4584,"inStock":15,"available":15,"categoryId":26,"createdAt":4574,"updatedAt":4585,"merchant":4586,"store":4587},7660339,"Макроэкономический Анализ И Параметрическое Регулирование Регионального Экономического Союза","Представлены результаты разработки и развития теории параметрического регулирования об условиях применимости результатов вычислительных экспериментов на той или иной математической модели в соответствующей описываемой реальной действительности. Также представлены теоретические результаты для некоторых типов задач динамической оптимизации, а именно, обосновываются достаточные условия: существования решений; непрерывной зависимости оптимальных значений критериев от экзогенных функций (и параметров); существования точек бифуркации экстремалей. Показана эффективность применения указанной теории для решений (и оценки условий их реализуемости) задач среднесрочного прогноза, макроэкономического анализа и оценки оптимальных значений инструментов экономической политики на базе развитых глобальных математических моделей классов CGE и DSGE. \nДля научных работников, аспирантов и студентов старших курсов, интересующихся проблемами управления в социально-экономических системах и прикладной теорией управления.",1699,2039,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fmakroekonomicheskiy-analiz-i-parametricheskoe-regulirovanie-regionalnogo-ekonomicheskogo-soyuza-2664094","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F6e\u002F45\u002F018ee005-74e4-7065-9a0a-cec540ca6e45.jpg","2026-11-07T03:24:55.886Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4589,"name":4590,"description":4591,"price":1397,"oldPrice":1680,"currency":36,"url":4592,"imageUrl":4593,"inStock":15,"available":15,"categoryId":26,"createdAt":4594,"updatedAt":4585,"merchant":4595,"store":4596},7659203,"Рынок Произведений Искусства: Теоретико-экономический Анализ. Монография.","Монография посвящена исследованию нового массового феномена - рынка предметов искусства, описанию его специфики и особенностей, обоснованию логики и техники экономико-статистического анализа, имеющего целью выявление закономерностей ценообразования на данном рынке. Детально изучена структура рынка произведений искусства с акцентом на аукционной торговле как ключевом звене арт-рынка.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Frynok-proizvedeniy-iskusstva-teoretiko-ekonomicheskiy-analiz-monografiya-2602737","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F0c\u002Fc3\u002F0199547e-242e-7d7a-be87-e6febfdd0cc3.jpg","2026-08-10T02:54:51.375Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4598,"name":4599,"description":4600,"price":2587,"oldPrice":3145,"currency":36,"url":4601,"imageUrl":4602,"inStock":15,"available":15,"categoryId":4603,"createdAt":4604,"updatedAt":4605,"merchant":4606,"store":4607},7650529,"Непреднамеренные Последствия. Влияние Обеспеченности Факторами Производства, Культуры И Политики На Долгосрочные Экономические Результаты","Книга посвященная одному из наиболее актуальных вопросов современной экономической науки - значению культурных предпосылок для экономического роста в разных странах. Это попытка междисциплинарного и кросс-культурного объяснения экономического возвышения Запада (в сравнении и на фоне китайской, индийской и исламской цивилизаций). Обозревая тысячелетний период экономического развития Евразии, автор ищет ответ на вопрос: должна ли модернизация неизбежно сопровождаться вестернизацией, и приходит к выводу о том, что хотя эти два показателя были тесно связаны в экономическом развитии Запада, это условие не всегда выполнялось в остальном мире. В книге разработана новая аналитическая схема, позволяющая инкорпорировать «культуру» в экономический анализ. Автор проводит важное различение между материальными и космологическими представлениями, показывая, как и те и другие изначально сформировались под влиянием обеспеченности факторами производства и как они развивались в различных цивилизациях в ответ на изменение исторических обстоятельств.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fneprednamerennye-posledstviya-vliyanie-obespechennosti-faktorami-proizvodstva-kultury-i-politiki-na-dolgosrochnye-ekonomicheskie-rezultaty-3041037","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F96\u002Fdb\u002F018f86e4-6bb2-7b50-ab1a-38b0ef5e96db.jpg","94","2026-08-10T02:41:29.264Z","2026-11-07T03:02:53.695Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4609,"name":4610,"description":4611,"price":3994,"oldPrice":4612,"currency":36,"url":4613,"imageUrl":4614,"inStock":15,"available":15,"categoryId":26,"createdAt":4615,"updatedAt":4616,"merchant":4617,"store":4618},7648873,"Макростратегии Инновационного Развития И Глобальный Экономический Рост. Макроэкономический Анализ, Тренды, Прогнозы","В монографии рассмотрены теоретические основы и методологические подходы к анализу и прогнозированию инновационной динамики в свете современных теорий макроэкономического анализа, формирования новых трендов в инновационных стратегиях передовых стран и глобального экономического роста. Особое внимание уделяется инструментам и механизмам макроэкономического планирования инновационного развития в различных странах и регионах мира, которые рассматривают инновационное лидерство как главный ответ на вызовы современной глобализации. Автор в работе выявляет ключевые тренды в глобальной инновационной борьбе между лидирующими странами, отличия в программных подходах и причины утраты отдельных преимуществ. Также большое внимание в работе уделяется взаимосвязи инноваций с анализом кратко- и среднесрочных моделей развития финансовых рынков. Монография предназначена для научных работников, преподавателей, аспирантов и студентов экономических специальностей, обучающихся в бакалавриате и магистратуре.",1379,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fmakrostrategii-innovacionnogo-razvitiya-i-globalnyy-ekonomicheskiy-rost-makroekonomicheskiy-analiz-trendy-prognozy-2635435","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F17\u002Fbb\u002F018edf45-a000-739e-ab50-54e7696f17bb.jpg","2026-08-10T02:38:23.388Z","2026-11-07T03:23:49.908Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4620,"name":4621,"description":4622,"price":4265,"oldPrice":4266,"currency":36,"url":4623,"imageUrl":4624,"inStock":15,"available":15,"categoryId":26,"createdAt":4625,"updatedAt":4616,"merchant":4626,"store":4627},7647917,"Основы Анализа Аграрного Рынка","Книга выдающегося немецкого аграрного экономиста Ульриха Кёстера уже десятилетия является бестселлером на нескольких языках и используется университетами в европейских и азиатских странах. Первая часть учебного пособия посвящена основам экономики сельского хозяйства. Обсуждаются особенности аграрного сектора, которые ограничивают применение простой неоклассической теории, но требуют использования институциональной и поведенческой экономики. Во второй части рассмотрены важнейшие аспекты аграрной политики, целеполагание и анализ политических целей, субъекты аграрной политики и группы интересов. Проведен экономический анализ наиболее часто применяемых мер государственного регулирования аграрного рынка. Материал насыщен примерами из более чем полувекового опыта аграрной политики европейских стран, прежде всего Германии.\nИздание может быть использовано в качестве учебного пособия для различных образовательных программ по аграрной экономике; оно также будет полезно как дополнительное пособие по курсам микроэкономики и политической экономии в более широкой системе экономического образования.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fosnovy-analiza-agrarnogo-rynka-2967453","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F77\u002F14\u002F018ee9fa-b86b-7e8c-a71e-71dc91647714.jpg","2026-08-10T02:36:47.810Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4629,"name":4630,"description":4631,"price":4632,"oldPrice":4633,"currency":36,"url":4634,"imageUrl":4635,"inStock":15,"available":15,"categoryId":26,"createdAt":4636,"updatedAt":4637,"merchant":4638,"store":4639},7409660,"Транспортное Обеспечение Логистических Систем","Рассматривается функционирование транспортной системы с позиции логистики, проводится экономический анализ транспорта на макроэкономическом и региональном уровне, изучаются вопросы управления транспортом на уровне промышленного предприятия. Раскрыта взаимосвязь транспорта с другими подсистемами промышленного предприятия: закупками, складированием; изучен вопрос управления запасами. Представлены методы выбора перевозчиков, дана характеристика транспортных средств, критерии их выбора, приведены оценочные показатели работы автомобильного транспорта.Для специалистов в области логистики, преподавателей и студентов транспортных и экономических вузов.",1299,1559,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Ftransportnoe-obespechenie-logisticheskih-sistem-2698391","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F4f\u002F6c\u002F018ee0cd-de9d-7c5b-aef4-f6920cc94f6c.jpg","2026-08-10T00:48:38.795Z","2026-11-07T03:22:50.866Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4641,"name":4642,"description":4643,"price":4644,"oldPrice":4645,"currency":36,"url":4646,"imageUrl":4647,"inStock":15,"available":15,"categoryId":4573,"createdAt":4648,"updatedAt":4649,"merchant":4650,"store":4651},7362455,"Экономика. 10-11 Классы. Учебник. Базовый Уровень","Интерактивный учебник по экономике рассчитан на работу учащихся с источниками экономической информации, использование ими современных средств коммуникации, включая ресурсы Интернета, критическое осмысление экономической информации, экономический анализ общественных явлений и событий, освоение типичных экономических ролей через участие в обучающих играх и тренингах, моделирующих ситуации реальной жизни. Новшеством, отличающим данное издание от предыдущего, является включение в него материалов, направленных на формирование финансовой грамотности обучаемых.\nУчебник написан языком делового общения — кратко, ясно и емко. Основные понятия тщательно отобраны, их определения выделены в тексте. Поскольку английский — основной язык делового общения в современном мире, для всех экономических понятий приведен английский эквивалент. В конце учебника — двуязычный глоссарий.",1599,1919,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fekonomika-10-11-klassy-uchebnik-bazovyy-uroven-2747379","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F89\u002F7f\u002F018ee281-fbb4-719c-a213-5b06f628897f.jpg","2026-08-09T23:41:54.783Z","2026-11-07T03:17:37.625Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4653,"name":4654,"description":4655,"price":29,"oldPrice":2642,"currency":36,"url":4656,"imageUrl":4657,"inStock":15,"available":15,"categoryId":4573,"createdAt":4658,"updatedAt":4659,"merchant":4660,"store":4661},7334353,"«экономический Анализ Права» И «экономический Империализм»: Г. С. Беккер И Р. А. Познер. Монография","В данной монографии рассмотрены такие известные научные и прикладные феномены, как экономический анализ права и его идейная основа – экономический империализм, причем через призму научного наследия их авторов — американцев Г. С. Беккера и Р. А. Познера. Это своеобразное продолжение работ «Правовая и экономическая мысль в ретроспективе (ХVIII – начало ХХ в.): плечи гигантов» и «Дж. М. Кейнс и Ф. А. Хайек: право и экономика (единство и борьба гигантов)». Однако по содержанию настоящее исследование абсолютно самостоятельно, хотя и является своеобразной составной частью серии книг, посвященных развитию правовой и экономической мысли. Книга написана в жанре интеллектуальной истории, тем более что ее персонажи представляют богатую палитру красок для дискуссий о взаимодействии права и экономики. В соответствии с этим существенное место отведено обстоятельствам биографии названных персонажей, которые повлияли на формирование их социальных доктрин, особенно взглядов на взаимодействие права и экономики. В фокусе внимания оказались судьба публикаций данных ученых в России, их оценка российскими коллегами и воз- действие на научные и политические процессы в нашей стране. Монография предназначена для юристов и экономистов, а также философов, социологов, политологов, всех интересующихся проблемами взаимодействия права и экономики.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fekonomicheskiy-analiz-prava-i-ekonomicheskiy-imperializm-g-s-bekker-i-r-a-pozner-monografiya-3064233","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fd8\u002F0c\u002F01922ec3-ec8f-7f29-a3a7-c173497ad80c.jpg","2026-08-09T23:08:58.025Z","2026-11-07T02:53:34.463Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4663,"name":4664,"description":4665,"price":666,"oldPrice":786,"currency":36,"url":4666,"imageUrl":4667,"inStock":15,"available":15,"categoryId":26,"createdAt":4668,"updatedAt":4669,"merchant":4670,"store":4671},7322980,"Коррупция: Экономический Анализ На Региональном Уровне","Поддержка данного проекта была осуществлена Московским 06-ественным Научным Фондом за счет средств, предоставленных Аген-гвом по Международному Развитию Соединенных Штатов Америки JSAID). Точка зрения, отраженная в данном документе и самим авто-эм, может не совпадать с точкой зрения Агенства по Международному 1звитию или Московского Общественного Научного Фонда.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fkorrupciya-ekonomicheskiy-analiz-na-regionalnom-urovne-2676848","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fe2\u002F0f\u002F018ee04d-ae71-70ba-a2bb-2d763a1ae20f.jpg","2026-08-09T22:55:52.784Z","2026-11-07T02:48:48.241Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4673,"name":4674,"description":4675,"price":1397,"oldPrice":1680,"currency":36,"url":4676,"imageUrl":4677,"inStock":15,"available":15,"categoryId":26,"createdAt":4678,"updatedAt":4679,"merchant":4680,"store":4681},6579858,"Финансы И Бизнес.научно-практический Журнал №1. 2016","Журнал \"Финансы и бизнес\" является научно-практическим изданием, ориентированным прежде всего на изучение экономических процессов на микро-уровне. Вместе с тем макроэкономический анализ, описывающий и прогнозирующий среду и факторы развития бизнеса, также будет находить отражение на страницах журнала.\n.Структура каждого выпуска будет зависеть от формирования редакционного портфеля.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Ffinansy-i-biznes-nauchno-prakticheskiy-zhurnal-1-2016-2439039","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F12\u002F11\u002F018eda14-552d-72d6-b328-c25448731211.jpg","2026-08-09T14:30:55.126Z","2026-11-07T03:23:09.288Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4683,"name":4684,"description":4685,"price":918,"oldPrice":10,"currency":36,"url":4686,"imageUrl":4687,"inStock":15,"available":15,"categoryId":26,"createdAt":4688,"updatedAt":4689,"merchant":4690,"store":4691},6555711,"Анализ Хоз-ной Деятельности Орг-ции:сб.зад.и","Пособие подготовлено в соответствии с требованиями Государственного образовательного стандарта высшего профессионального образования.  Предназначено для использования при проведении практических и семинарских занятий по дисциплине \"Комплексный экономический анализ хозяйственной деятельности\". Предложенные варианты заданий и тестов являются базовыми и охватывают основные вопросы, связанные с анализом хозяйственно-финансовой деятельности организации. Выполнение заданий даст возможность обучающимся овладеть приемами экономического анализа, освоить и систематизировать накопленные знания, а также станет основой системы контроля уровня знаний каждого студента по конкретной теме дисциплины. В сборнике приводится сквозная задача по основным разделам экономического анализа в организации.   Для студентов экономических вузов, преподавателей, а также для тех, кто изучает экономический анализ хозяйственной деятельности организации самостоятельно.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fanaliz-hoz-noy-deyatelnosti-org-cii-sb-zad-i-2143347","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F4c\u002Ff0\u002F018ed5d2-b16b-724c-a33d-185158fe4cf0.jpg","2026-08-09T13:59:48.790Z","2026-11-07T03:28:37.483Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4693,"name":4694,"description":4695,"price":454,"oldPrice":10,"currency":36,"url":4696,"imageUrl":4697,"inStock":15,"available":15,"categoryId":26,"createdAt":4698,"updatedAt":4699,"merchant":4700,"store":4701},6553896,"Финансово-экономический Анализ Деятельности Турфирмы. 2-е Изд.","Во втором издании изложен широкий спектр вопросов, касающихся анализа и оценки финансово-хозяйственного состояния коммерческих организаций в туризме. Исследованы место и роль экономического анализа туристской фирмы в процессе управления и организации ее деятельности: проблемы состояния ее информационной базы и интерпретации полученных результатов. Рассмотрена сфера принятия управленческих решений по вопросам кредитной и инвестиционной политики.\n.Для студентов, изучающих экономику и финансовый менеджмент в туризме, и специалистов.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Ffinansovo-ekonomicheskiy-analiz-deyatelnosti-turfirmy-2-e-izd-2087570","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F62\u002Fdc\u002F018ed562-78da-72c7-bdbd-52f2556a62dc.jpg","2026-08-09T13:57:11.390Z","2026-11-07T03:26:50.367Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4703,"name":4704,"description":4705,"price":4706,"oldPrice":4707,"currency":36,"url":4708,"imageUrl":4709,"inStock":15,"available":15,"categoryId":26,"createdAt":4710,"updatedAt":4711,"merchant":4712,"store":4713},5802831,"Экономический Анализ Состояния Хозяйственной Деятельности Предприятий","Раскрыты теоретические и практические аспекты экономического анализа в системе управления производством. Рассмотрены методы и приемы анализа состояния основных элементов производства: рабочей силы, основных оборотных средств, затрат на производство, эффективности финансово-экономических элементов. Для студентов высших учебных заведений, преподавателей, аспирантов и специалистов производственных предприятий и организаций.",1799,2159,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fekonomicheskiy-analiz-sostoyaniya-hozyaystvennoy-deyatelnosti-predpriyatiy-2975106","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F47\u002F4b\u002F018eea79-a2b5-705e-9e76-e1ba82d5474b.jpg","2026-08-09T04:47:11.393Z","2026-11-07T03:02:44.736Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4715,"name":4716,"description":4717,"price":4718,"oldPrice":4719,"currency":36,"url":4720,"imageUrl":4721,"inStock":15,"available":15,"categoryId":26,"createdAt":4722,"updatedAt":4723,"merchant":4724,"store":4725},4279059,"Справочник По Экономике И Управлению В Апк","Учебное пособие предназначено для подготовки бакалавров, магистров и аспирантов очной и заочной форм обучения, соответствует требованиям Федеральных государственных образовательных стандартов высшего образования по укрупненным группам специальностей и направлений подготовки 35.00.00 Сельское, лесное и рыбное хозяйство и 38.00.00 Экономика и управление. Производственно-практическое издание носит прикладной, практический характер, предназначено для работников экономических служб, руководителей и специалистов организаций АПК.\nОбновленное издание справочника, обеспечит работников экономических служб, руководителей и специалистов организаций АПК современными нормативными и справочными данными. По праву можно сказать, что справочник является настольной книгой специалистов и руководителей сельскохозяйственных предприятий, а также крестьянских (фермерских) хозяйств Ярославской, Костромской, Московской, Ивановской, Владимирской областей и других регионов Российской Федерации. Широко используется справочник в качестве учебного пособия при преподавании как экономических, так и технологических дисциплин в сельскохозяйственных высших учебных заведениях. При подготовке материалов принимали участие ученые Российского государственного аграрного университета - МСХА имени К.А. Тимирязева, Костромской и Ярославской сельскохозяйственных академий. Представленный материал имеет практический интерес, и одновременно является ценным учебным пособием для подготовки специалистов сельского хозяйства. Содержание справочника включает разделы: растениеводство; животноводство; механизация; автотранспорт; энергетика и электрификация; экономический анализ деятельности предприятия; бизнес-планирование; консультирование; переработка сельскохозяйственной продукции; ремонт техники, организации, нормированию и оплате труда; финансам и налогам; сельскохозяйственной кооперации; развитию сельских территорий; нормативно-проектному обеспечению сельскохозяйственного производства.",7699,9239,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fspravochnik-po-ekonomike-i-upravleniyu-v-apk-2935104","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F13\u002F5c\u002F018ee8be-9acf-7059-8d6f-cd594e55135c.jpg","2026-08-04T01:17:00.978Z","2026-11-07T03:08:50.276Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4727,"name":4728,"description":4729,"price":4029,"oldPrice":10,"currency":36,"url":4730,"imageUrl":4731,"inStock":15,"available":15,"categoryId":4603,"createdAt":4732,"updatedAt":4733,"merchant":4734,"store":4735},4258788,"Экономический Анализ: Учебник Для Бакалавриата И Магистратуры","Учебник рассматривает теоретические основы и методику проведения экономического анализа деятельности организации. Рассматривается широкий спектр проблем, возникающих при анализе материальных и трудовых ресурсов организации. Раскрываются особенности анализа показателей, формирующих финансовый результат деятельности организации. Приводится подробная методика маржинального анализа.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fekonomicheskiy-analiz-uchebnik-dlya-bakalavriata-i-magistratury-2833535","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F14\u002F66\u002F018ee4df-c393-7866-a830-15806aa11466.jpg","2026-08-04T00:35:03.077Z","2026-11-07T03:08:28.642Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4737,"name":4738,"description":4739,"price":2894,"oldPrice":3568,"currency":36,"url":4740,"imageUrl":4741,"inStock":15,"available":15,"categoryId":26,"createdAt":4742,"updatedAt":4743,"merchant":4744,"store":4745},4230331,"Регулирование Экономики И Бюрократия","В серии монографий и статей, опубликованных с 1922 по 1929 г. Л. фон Мизес провел всесторонний анализ проблем общественного сотрудничества. В них рассмотрены все теоретически представимые системы сотрудничества — социализм, либерализм и интервенционизм (государственное вмешательство в экономику) — и оценивались их осуществимость и эффективность. В настоящем сборнике представлены серия статей, опубликованных в 1923—1929 гг., и монография, написанная в 1940 г., посвященные анализу проблем изолированных мер государственного регулирования экономики, — интервенционизму.\nВ небольшой, но насыщенной идеями монографии «Бюрократия» автор сравнивает две формы управления — бюрократическую и основанную на информации и стимулах свободного рынка. Это был первый систематический экономический анализ деятельности правительственных органов, выявивший присущую им тенденцию увеличиваться в размерах и стремление к расширению своего влияния даже в том случае, если их деятельность не приносит социальной и экономической пользы. Предупреждение против этатизма смешанной экономики вовремя не было услышано. Написанная задолго до того как экономисты школы общественного выбора занялись этим предметом, книга описывает бюрократию как одновременно преследующую собственные интересы и экономически иррациональную. Правительство невозможно изобрести заново и построить на каких-либо иных принципах: если для выполнения каких-то функций требуется правительство, то выполнять эти функции будет бюрократия, не способная действовать эффективно. Максимум, что можно сделать в этих условиях, это ограничить сферу деятельности правительства как можно более узким кругом вопросов.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fregulirovanie-ekonomiki-i-byurokratiya-3052948","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F78\u002Ff9\u002F0190d8af-fc16-7d91-957a-24c8952c78f9.jpg","2026-08-03T23:49:35.015Z","2026-11-07T02:57:43.127Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48}]