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принадлежности","pismennye-prinadlezhnosti","kantstovary-i-ofis.pismennye-prinadlezhnosti",1120,1129,[3927,3934,3941,3948],{"id":1912,"name":3928,"slug":3929,"parentId":443,"path":3930,"lft":3931,"rgt":3932,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3933},"Ручки","ruchki","kantstovary-i-ofis.pismennye-prinadlezhnosti.ruchki",1121,1122,[],{"id":1918,"name":3935,"slug":3936,"parentId":443,"path":3937,"lft":3938,"rgt":3939,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3940},"Карандаши","karandashi","kantstovary-i-ofis.pismennye-prinadlezhnosti.karandashi",1123,1124,[],{"id":1919,"name":3942,"slug":3943,"parentId":443,"path":3944,"lft":3945,"rgt":3946,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3947},"Маркеры и фломастеры","markery-i-flomastery","kantstovary-i-ofis.pismennye-prinadlezhnosti.markery-i-flomastery",1125,1126,[],{"id":1925,"name":3949,"slug":3950,"parentId":443,"path":3951,"lft":3952,"rgt":3953,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3954},"Корректирующие средства","korrektiruyushchie-sredstva","kantstovary-i-ofis.pismennye-prinadlezhnosti.korrektiruyushchie-sredstva",1127,1128,[],{"id":450,"name":3956,"slug":3957,"parentId":3914,"path":3958,"lft":3959,"rgt":3960,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3961},"Бумага и блокноты","bumaga-i-bloknoty","kantstovary-i-ofis.bumaga-i-bloknoty",1130,1139,[3962,3969,3976,3983],{"id":1926,"name":3963,"slug":3964,"parentId":450,"path":3965,"lft":3966,"rgt":3967,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3968},"Офисная бумага","ofisnaya-bumaga","kantstovary-i-ofis.bumaga-i-bloknoty.ofisnaya-bumaga",1131,1132,[],{"id":1932,"name":3970,"slug":3971,"parentId":450,"path":3972,"lft":3973,"rgt":3974,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3975},"Блокноты и ежедневники","bloknoty-i-ezhednevniki","kantstovary-i-ofis.bumaga-i-bloknoty.bloknoty-i-ezhednevniki",1133,1134,[],{"id":1933,"name":3977,"slug":3978,"parentId":450,"path":3979,"lft":3980,"rgt":3981,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3982},"Тетради","tetradi","kantstovary-i-ofis.bumaga-i-bloknoty.tetradi",1135,1136,[],{"id":1939,"name":3984,"slug":3985,"parentId":450,"path":3986,"lft":3987,"rgt":3988,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3989},"Стикеры и закладки","stikery-i-zakladki","kantstovary-i-ofis.bumaga-i-bloknoty.stikery-i-zakladki",1137,1138,[],{"id":451,"name":3991,"slug":3992,"parentId":3914,"path":3993,"lft":3994,"rgt":3995,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":3996},"Офисная техника","ofisnaya-tekhnika","kantstovary-i-ofis.ofisnaya-tekhnika",1140,1149,[3997,4004,4011,4018],{"id":1940,"name":3998,"slug":3999,"parentId":451,"path":4000,"lft":4001,"rgt":4002,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4003},"Принтеры и МФУ","printery-i-mfu","kantstovary-i-ofis.ofisnaya-tekhnika.printery-i-mfu",1141,1142,[],{"id":1891,"name":4005,"slug":4006,"parentId":451,"path":4007,"lft":4008,"rgt":4009,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4010},"Картриджи и расходники","kartridzhi-i-raskhodniki","kantstovary-i-ofis.ofisnaya-tekhnika.kartridzhi-i-raskhodniki",1143,1144,[],{"id":1946,"name":4012,"slug":4013,"parentId":451,"path":4014,"lft":4015,"rgt":4016,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4017},"Сканеры","skannery","kantstovary-i-ofis.ofisnaya-tekhnika.skannery",1145,1146,[],{"id":1953,"name":4019,"slug":4020,"parentId":451,"path":4021,"lft":4022,"rgt":4023,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4024},"Уничтожители бумаги","unitozhiteli-bumagi","kantstovary-i-ofis.ofisnaya-tekhnika.unitozhiteli-bumagi",1147,1148,[],{"id":458,"name":4026,"slug":4027,"parentId":3914,"path":4028,"lft":4029,"rgt":4030,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4031},"Папки и системы хранения","papki-i-sistemy-khraneniya","kantstovary-i-ofis.papki-i-sistemy-khraneniya",1150,1159,[4032,4039,4046,4053],{"id":1954,"name":4033,"slug":4034,"parentId":458,"path":4035,"lft":4036,"rgt":4037,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4038},"Папки и скоросшиватели","papki-i-skorosshivateli","kantstovary-i-ofis.papki-i-sistemy-khraneniya.papki-i-skorosshivateli",1151,1152,[],{"id":1960,"name":4040,"slug":4041,"parentId":458,"path":4042,"lft":4043,"rgt":4044,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4045},"Файлы и обложки","faly-i-oblozhki","kantstovary-i-ofis.papki-i-sistemy-khraneniya.faly-i-oblozhki",1153,1154,[],{"id":1961,"name":4047,"slug":4048,"parentId":458,"path":4049,"lft":4050,"rgt":4051,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4052},"Степлеры и дыроколы","steplery-i-dyrokoly","kantstovary-i-ofis.papki-i-sistemy-khraneniya.steplery-i-dyrokoly",1155,1156,[],{"id":1967,"name":4054,"slug":4055,"parentId":458,"path":4056,"lft":4057,"rgt":4058,"level":73,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":56,"updatedAt":56,"children":4059},"Лотки и подставки","lotki-i-podstavki","kantstovary-i-ofis.papki-i-sistemy-khraneniya.lotki-i-podstavki",1157,1158,[],{"id":1982,"name":4061,"slug":4062,"parentId":55,"path":4062,"lft":4063,"rgt":4064,"level":30,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":3054,"updatedAt":3054,"children":4065},"Впечатления и подарочные сертификаты","vpechatleniya-i-podarochnye-sertifikaty",1161,1174,[4066,4073,4080,4087,4094,4101],{"id":1988,"name":4067,"slug":4068,"parentId":1982,"path":4069,"lft":4070,"rgt":4071,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":3054,"updatedAt":3054,"children":4072},"Активный отдых и экстрим","aktivnyy-otdykh-i-ekstrim","vpechatleniya-i-podarochnye-sertifikaty.aktivnyy-otdykh-i-ekstrim",1162,1163,[],{"id":1989,"name":4074,"slug":4075,"parentId":1982,"path":4076,"lft":4077,"rgt":4078,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":3054,"updatedAt":3054,"children":4079},"Мастер-классы","master-klassy","vpechatleniya-i-podarochnye-sertifikaty.master-klassy",1164,1165,[],{"id":1995,"name":4081,"slug":4082,"parentId":1982,"path":4083,"lft":4084,"rgt":4085,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":3054,"updatedAt":3054,"children":4086},"Спа и релакс","spa-i-relaks","vpechatleniya-i-podarochnye-sertifikaty.spa-i-relaks",1166,1167,[],{"id":1996,"name":4088,"slug":4089,"parentId":1982,"path":4090,"lft":4091,"rgt":4092,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":3054,"updatedAt":3054,"children":4093},"Фотосессии","fotosessii","vpechatleniya-i-podarochnye-sertifikaty.fotosessii",1168,1169,[],{"id":2002,"name":4095,"slug":4096,"parentId":1982,"path":4097,"lft":4098,"rgt":4099,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":3054,"updatedAt":3054,"children":4100},"Подарочные наборы впечатлений","podarochnye-nabory-vpechatleniy","vpechatleniya-i-podarochnye-sertifikaty.podarochnye-nabory-vpechatleniy",1170,1171,[],{"id":2003,"name":4102,"slug":4103,"parentId":1982,"path":4104,"lft":4105,"rgt":4106,"level":63,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":55,"isActive":15,"createdAt":3054,"updatedAt":3054,"children":4107},"Аренда и прокат","arenda-i-prokat","vpechatleniya-i-podarochnye-sertifikaty.arenda-i-prokat",1172,1173,[],{"id":2056,"name":4109,"slug":4110,"parentId":10,"path":10,"lft":4111,"rgt":4112,"level":30,"icon":10,"metaTitle":10,"metaDescription":10,"sortOrder":39,"isActive":15,"createdAt":4113,"updatedAt":4113,"children":4114},"Другое","drugoe",1176,1177,"2026-08-17T04:28:21.088Z",[],{"products":4116,"total":4192,"page":30,"pageSize":2800},[4117,4127,4137,4146,4154,4164,4173,4182],{"id":4118,"name":4119,"slug":4120,"description":4121,"brand":4122,"model":4122,"barcode":4122,"imageUrl":4123,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4124,"metaTitle":10,"metaDescription":10,"createdAt":4125,"updatedAt":4126,"supplierCategoryPath":10},13832557,"Книга «инновации: Путь К Лидерству»","книга-инновации-путь-к-лидерству","Инсайдерский анализ механизмов успеха бигтех-компаний России, США и Китая от эксперта МГИМО. Почему одни компании становятся технологическими лидерами, а другим это не под силу? Какие подходы к инновациям работают и что из них применимо в своем бизнесе?","","https:\u002F\u002Fmann-ivanov-ferber.ru\u002Fassets\u002Fmedia\u002Fbook-images6\u002Fsekrety-innovacionnogo-liderstva-krupneisix-bigtex-kompanii\u002FInnovacii-cover3D-800-transp.png",[],"2026-10-31T08:25:37.532Z","2026-11-01T02:34:25.434Z",{"id":4128,"name":4129,"slug":4130,"description":4131,"brand":4122,"model":4122,"barcode":4122,"imageUrl":4132,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4133,"metaTitle":10,"metaDescription":10,"createdAt":4134,"updatedAt":4135,"supplierCategoryPath":4136},13582148,"Все Положения По Бухгалтерскому Учету На 2027 Г.","все-положения-по-бухгалтерскому-учету-на-2027-г","Настоящее издание содержит Положения по бухгалтерскому учету (ПБУ) со всеми изменениями на 2027 год.\nВ данной книге содержится вся актуальная информация на дату подписания издания в печать.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Ffd\u002F1a\u002F01a1876b-a52f-7997-908c-3adc93befd1a.jpg",[],"2026-10-31T04:21:13.543Z","2026-11-01T02:27:28.155Z","Книги > Профессиональная литература > Право > Общие вопросы права",{"id":4138,"name":4139,"slug":4140,"description":4141,"brand":4122,"model":4122,"barcode":4122,"imageUrl":4142,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4143,"metaTitle":10,"metaDescription":10,"createdAt":4134,"updatedAt":4144,"supplierCategoryPath":4145},13582183,"Тайная Жизнь Бизнес-решений: Как Действовать, Когда Нет Правильного Ответа И Цена Ошибки Высока","тайная-жизнь-бизнес-решений-как-действовать-когда-нет-правил","Психоаналитик и бизнес-коуч Андрей Россохин, автор бестселлеров «Тайны нашего бессознательного» и «Путешествие к подлинному Я», раскрывает концепцию многомерного лидерства — способности замечать внутренние противоречия, не позволяя тревоге, прошлому опыту или привычной роли принимать решения вместо вас. Вы узнаете, почему даже очень опытные руководители допускают досадные ошибки, почему уже просчитанные решения порой не принимаются годами, чем горячее выгорание отличается от холодного, как чужой план становится своим — и что со всем этим делать. В книге разбираются реальные кейсы собственников и топ-менеджеров, три сцены управленческого решения, два типа выгорания и дается ответ на важный вопрос: как использовать ИИ для анализа и подготовки решений, не подменяя его ответом собственный выбор.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F6b\u002Fcd\u002F01a188c0-24ab-7aa0-b292-3cd2875c6bcd.jpg",[],"2026-11-01T02:12:46.098Z","Книги > Бизнес-книги > Психология. Мотивация. Успех > Психология менеджмента",{"id":4147,"name":4148,"slug":4149,"description":4150,"brand":4122,"model":4122,"barcode":4122,"imageUrl":10,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4151,"metaTitle":10,"metaDescription":10,"createdAt":4152,"updatedAt":4153,"supplierCategoryPath":10},13576118,"Каталог Моих Книг","каталог-моих-книг","Дорогие читатели, здесь вы найдете карточки моих книг, распределенные по жанрам.Буду рада, если вам что-то приглянется.",[],"2026-10-31T04:16:25.355Z","2026-11-01T11:48:02.759Z",{"id":4155,"name":4156,"slug":4157,"description":4158,"brand":4122,"model":4122,"barcode":4122,"imageUrl":4159,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4160,"metaTitle":10,"metaDescription":10,"createdAt":4161,"updatedAt":4162,"supplierCategoryPath":4163},13237215,"Не Понял, Не Могу, Не Хочу. Почему Сотрудники Не Делают То, Что Вы Просите, И Как С Этим Справиться","не-понял-не-могу-не-хочу-почему-сотрудники-не-делают-то-что-","Сотрудник не сделал задачу — и руководитель почти всегда объясняет это одинаково: «не хочет». Начинает мотивировать, давить, обещать премию. А сотрудник в это время просто не понял, что от него хотят, или не может — не хватает опыта, доступов, времени, уверенности. Александр Шумилин предлагает сначала поставить правильный диагноз, а уже потом лечить. В основе книги простая рамка: чтобы задача сдвинулась, сотруднику нужны три ресурса — понимание, возможность и мотивация. Как воздух, вода и еда: без каждого работа «умирает», но по-разному и в разные сроки. Автор разбирает признаки всех трёх состояний, даёт инструменты постановки задач, обратной связи, контроля и делегирования и объясняет, что делать в каждом случае. В конце каждой главы — ключевые идеи и быстрая практика. Книга будет полезна руководителям, особенно тем, кто недавно получил повышение и впервые отвечает за чужой результат.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F22\u002Fcb\u002F01a11c9b-0a32-78ce-9de2-a55093e622cb.png",[],"2026-10-30T04:46:36.910Z","2026-11-01T02:26:03.420Z","Книги > Бизнес-книги > HR. Делопроизводство > Управление персоналом",{"id":4165,"name":4166,"slug":4167,"description":4168,"brand":4122,"model":4122,"barcode":4122,"imageUrl":4169,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4170,"metaTitle":10,"metaDescription":10,"createdAt":4171,"updatedAt":4126,"supplierCategoryPath":4172},12891942,"Госзакупки И Тендеры Для Малого Бизнеса. Как Участвовать Чтобы Побеждать","госзакупки-и-тендеры-для-малого-бизнеса-как-участвовать-чтоб","Если вы задумываетесь о старте своего дела или намерены расширить каналы сбыта продукции, эта книга станет для вас незаменимым помощником. В ней доступно, простым языком и очень подробно описано, как организовать и развить тендерные продажи; как исполнить договор и не угодить в реестр недобросовестных поставщиков; чем закупки по закону № 44-ФЗ отличаются от закупок по № 223-ФЗ и многое другое.\nГлавный герой книги — молодой предприниматель Миша Торопышкин делает свои первые шаги в госзакупках и, конечно же, совершает множество досадных ошибок. Именно тому, как избежать этих ошибок, посвящена практическая книга Анастасии Дегтеревской. Автор разбирает множество реальных кейсов, дает экспертные рекомендации и четкие пошаговые инструкции.\nКнига адресована предпринимателям, работающим на рынке госзакупок РФ.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F97\u002Fb7\u002F018ee750-f376-7714-913d-61390aae97b7.jpg",[],"2026-10-29T05:22:33.192Z","Книги > Бизнес-книги > Бизнес-процессы > Бизнес-планирование",{"id":4174,"name":4175,"slug":4176,"description":4177,"brand":4122,"model":4122,"barcode":4122,"imageUrl":4178,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":15,"nameAliases":4179,"metaTitle":10,"metaDescription":10,"createdAt":4171,"updatedAt":4180,"supplierCategoryPath":4181},12891943,"Преимущество Повторяемости. Практическое Руководство По Бизнес-процессам. Процессы И Их Описание","преимущество-повторяемости-практическое-руководство-по-бизне","Это первая книга серии «Оргразвитие организации. Управленческие технологии», посвященной областям менеджмента, абсолютно необходимым современному менеджеру. Здесь представлены базовая теория процессов и технология их описания. Автор приводит примеры реальных проектов и компаний, а также упражнения для применения материала на практике. Читатель может по прочтении собрать пошаговую инструкцию для реализации процессного подхода в своей организации.\nКнига ориентирована на руководителей различной функциональности, в первую очередь собственников бизнесов, генеральных директоров и топ-менеджеров, заинтересованных в совершенствовании своей работы, работы своих подчиненных и организации в целом. Они смогут и сами читать эту книгу, и рекомендовать ее своим сотрудникам. Книга будет полезна студентам и начинающим управленческим консультантам, желающим сфокусироваться или уже специализирующимся на теме процессов и управлении вообще.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fc2\u002F3f\u002F019c8f5a-6d02-7017-b244-eb40cafac23f.jpg",[],"2026-11-01T02:30:11.796Z","Книги > Бизнес-книги > Психология. Мотивация. Успех > Психология бизнеса",{"id":4183,"name":4184,"slug":4185,"description":4186,"brand":4122,"model":4122,"barcode":4122,"imageUrl":4187,"images":10,"specs":10,"categoryId":14,"isActive":15,"isCurated":4188,"nameAliases":4189,"metaTitle":10,"metaDescription":10,"createdAt":4190,"updatedAt":4191,"supplierCategoryPath":4163},12890847,"Руководителю Об Обучении Персонала: Дизайн Посттренинга","руководителю-об-обучении-персонала-дизайн-посттренинга","Сегодня большинство компаний, признавая необходимость обучения персонала и рассматривая тренинги как инвестиции в развитие своего бизнеса, еще не научилось оценивать отдачу от этих инвестиций - ведь тренинг сам по себе не гарантирует результатов, ради которых он проводился. Чтобы обучение персонала не превращалось в формальность, а ощутимо повышало эффективность работы компании, руководитель должен правильно организовать процесс обучения  - от выбора целей обучения до контроля и закрепления его результатов в ходе различных посттренинговых мероприятий.","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fbd\u002F6c\u002F018ed553-b0c8-75ad-bd45-a4aad58fbd6c.jpg",false,[],"2026-10-29T05:20:20.512Z","2026-11-01T10:04:33.326Z",6077,{"offers":4194,"total":4415,"inStockTotal":4415,"page":30,"pageSize":97,"facets":4416},[4195,4205,4217,4227,4240,4248,4255,4264,4273,4280,4290,4295,4305,4314,4325,4333,4341,4348,4358,4368,4376,4385,4397,4407],{"id":4196,"name":4197,"description":4198,"price":1925,"oldPrice":2307,"currency":36,"url":4199,"imageUrl":4200,"inStock":15,"available":15,"categoryId":26,"createdAt":4201,"updatedAt":4202,"merchant":4203,"store":4204},42894367,"Двухшаговые Продажи: Практические Рекомендации","Продажи, организация системы продаж — основа бизнеса. С каждым годом обеспечивать рост продаж или даже поддерживать их на текущем уровне становится все сложнее. Конкуренция нарастает, экономическая ситуация усложняется, аудитория пресыщена и все более разборчива. Да, методик продвижения продуктов и услуг очень много, но большинство из них либо устарели, либо не работают в России.\n.\n.Книга Андрея Парабеллума и Евгения Колотилова, ведущих российских специалистов в области продаж, дает конкретную и четкую методику, которая позволяет повысить продажи практически в любом бизнесе.\n.\n.Методика «двухшаговых продаж» позволяет эффективно привлекать целевую аудиторию и надежно удерживать ее. Авторы фокусируются на практических рекомендациях: как работать с товарной матрицей, вводя товары-локомотивы, маячковые и статусные товары, как заинтересовать клиента, как увеличивать интернет-продажи.\n.\n.Книга адресована руководителям компаний, менеджерам по продажам и всем, кто интересуется механизмами продвижения товаров и услуг на российском рынке.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fdvuhshagovye-prodazhi-prakticheskie-rekomendacii-2453322","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fdf\u002F17\u002F018eda64-91a1-7541-b449-1e0801bbdf17.jpg","2026-11-06T03:34:30.982Z","2026-11-07T02:31:45.143Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4206,"name":4207,"description":4208,"price":4209,"oldPrice":4210,"currency":36,"url":4211,"imageUrl":4212,"inStock":15,"available":15,"categoryId":26,"createdAt":4213,"updatedAt":4214,"merchant":4215,"store":4216},41950304,"Товароведение Продовольственных И Непродовольственных Товаров. Учебник Для Спо","В учебнике рассмотрены основные характеристики ассортимента отдельных групп продовольственных и непродовольственных товаров, приведены требования, предъявляемые к оценке и контролю их качества. Описаны правила упаковки, маркировки и хранения продовольственных товаров. Дано понятие товарных потерь и рассмотрены меры по их предупреждению и снижению. Также представлены потребительские свойства и показатели качества товаров.\nУчебник подготовлен с учетом требований Федерального государственного образовательного стандарта среднего профессионального образования, предъявляемых к изучению дисциплины «Товароведение продовольственных и непродовольственных товаров».\nПредназначен для студентов, обучающихся по специальностям 38.02.04 «Коммерция» (по отраслям) и 38.02.05 «Товароведение и экспертиза качества потребительских товаров».",2299,2759,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Ftovarovedenie-prodovolstvennyh-i-neprodovolstvennyh-tovarov-uchebnik-dlya-spo-2903346","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fb5\u002F35\u002F018ee7b0-2e05-7d9b-804a-a62437afb535.jpg","2026-11-05T03:45:12.808Z","2026-11-07T02:34:12.922Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4218,"name":4219,"description":4220,"price":2552,"oldPrice":3058,"currency":36,"url":4221,"imageUrl":4222,"inStock":15,"available":15,"categoryId":26,"createdAt":4223,"updatedAt":4224,"merchant":4225,"store":4226},41931750,"Экспертные Продажи: Новые Методы Убеждения Покупателей","Вам все труднее поддерживать отношения со старыми клиентами? А новые почти не отвечают на ваши звонки и письма? Годами наработанные знания уже не дают прежней отдачи. Почему это происходит?\nМир изменился: технические характеристики продукции перестали быть основным конкурентным преимуществом, а информация о любых товарах и услугах стала настолько доступной, что клиенты подчас лучше вас разбираются в существующих предложениях, конкурентах и альтернативах.\nЧто же делать, чтобы не вылететь из профессии? Дмитрий Норка, эксперт по продажам с тридцатилетним стажем, уверен, что будущее за новым поколением продавцов — экспертами! Если вы станете подлинным экспертом в своей области, научитесь слушать и слышать клиента, то вы вернете его внимание, доверие и лояльность.\nВ этой книге вы найдете практические рекомендации, которые помогут вам развить навыки экспертных продаж и овладеть техникой самоубеждения клиента — важнейшим оружием в руках современного продавца.\nОбязательна к прочтению всем менеджерам по продажам и их руководителям.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fekspertnye-prodazhi-novye-metody-ubezhdeniya-pokupateley-2625023","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F5e\u002Fc0\u002F019a5dd4-9162-7fa1-9ca5-6c67ca1a5ec0.jpg","2026-11-05T03:41:53.381Z","2026-11-07T02:33:14.544Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4228,"name":4229,"description":4230,"price":55,"oldPrice":10,"currency":36,"url":4231,"imageUrl":4232,"inStock":15,"available":15,"categoryId":26,"createdAt":4233,"updatedAt":4234,"merchant":4235,"store":4236},41912541,"Сделки С Недвижимостью","Перед вами практическое руководство о недвижимости для тех, кто совершает или только планирует сделку. Книга разбирает самые уязвимые ситуации, типичные мифы, реальность, законные алгоритмы. Книга не заменяет консультацию юриста, но учит задавать правильные вопросы и снижать риски до того, как решение станет дорогим.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b638265","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1793356018_67.jpg","2026-11-05T03:38:02.659Z","2026-11-07T02:25:32.993Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4237,"slug":4238,"logoUrl":4239},"Litnet.com","litnetcom-store","https:\u002F\u002Fcdn.admitad-connect.com\u002Fpublic\u002Fcampaign\u002Fimages\u002F2023\u002F4\u002F25\u002F31116-fecebcb02eebbbe4.svg",{"id":4241,"name":4242,"description":4243,"price":55,"oldPrice":10,"currency":36,"url":4244,"imageUrl":4245,"inStock":15,"available":15,"categoryId":26,"createdAt":4233,"updatedAt":4234,"merchant":4246,"store":4247},41912440,"Выжить После","Софи Корбин — клинический психолог и профайлер — стажёр ФБР. Она умна,холодна и носит маску, которую не снимает не перед кем. За ее плечами — травма насилия, побег из России и темное прошлое, о котором не знает почти никто. Когда в Вирджинии появляется серийный убийца, прозванный "черным доктором",Софи оказывается втянута в расследование, где каждый шаг приближает ее к разгадке, но и к самой себе. Рядом с ней- трое мужчин, каждый из которых предлагает свой путь: покой, равенство или хаос. Но тьма не прощает ошибок. И однажды ей придется выбрать, кем она станет.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b639144","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1793632682_30.png",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4237,"slug":4238,"logoUrl":4239},{"id":4249,"name":4148,"description":4150,"price":55,"oldPrice":10,"currency":36,"url":4250,"imageUrl":10,"inStock":15,"available":15,"categoryId":26,"createdAt":4251,"updatedAt":4252,"merchant":4253,"store":4254},39985988,"https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b638088","2026-10-31T04:16:26.384Z","2026-11-07T02:25:50.939Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4237,"slug":4238,"logoUrl":4239},{"id":4256,"name":4156,"description":4158,"price":4257,"oldPrice":4258,"currency":36,"url":4259,"imageUrl":4159,"inStock":15,"available":15,"categoryId":26,"createdAt":4260,"updatedAt":4261,"merchant":4262,"store":4263},38999731,1249,1499,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fne-ponal-ne-mogu-ne-hocu-pocemu-sotrudniki-ne-delaut-to-cto-vy-prosite-i-kak-s-etim-spravit-sa-3184877","2026-10-30T04:46:37.910Z","2026-11-07T02:38:39.038Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4265,"name":4175,"description":4177,"price":4266,"oldPrice":4267,"currency":36,"url":4268,"imageUrl":4178,"inStock":15,"available":15,"categoryId":26,"createdAt":4269,"updatedAt":4270,"merchant":4271,"store":4272},37993755,1449,1739,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fpreimushchestvo-povtoryaemosti-prakticheskoe-rukovodstvo-po-biznes-processam-processy-i-ih-opisanie-2909364","2026-10-29T05:22:45.259Z","2026-11-07T02:30:45.957Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4274,"name":4166,"description":4168,"price":3854,"oldPrice":4275,"currency":36,"url":4276,"imageUrl":4169,"inStock":15,"available":15,"categoryId":26,"createdAt":4269,"updatedAt":4277,"merchant":4278,"store":4279},37993754,1319,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fgoszakupki-i-tendery-dlya-malogo-biznesa-kak-uchastvovat-chtoby-pobezhdat-2893531","2026-11-07T02:39:18.463Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4281,"name":4282,"description":4283,"price":918,"oldPrice":1116,"currency":36,"url":4284,"imageUrl":4285,"inStock":15,"available":15,"categoryId":26,"createdAt":4286,"updatedAt":4287,"merchant":4288,"store":4289},37989663,"Деловые Коммуникации : Учебник","В учебнике, написанном в соответствии с требованиями Федерального государственного образовательного стандарта, рассматриваются все необходимые для изучения вопросы и проблемы, раскрываемые в рамках одноименной дисциплины. В книге доступно и в увлекательной форме описываются роль деловых коммуникаций в жизни человека, их основные характеристики, формы и индивидуальные различия. Подробно раскрываются вопросы этики, этикета, конфликтов и профессиональных стрессов в деловых коммуникациях, особенности технологии организации деловых коммуникаций и их документационного обеспечения, а также даются ценные практические рекомендации по достижению успеха в деловых коммуникациях.\n.Издание выгодно отличают ряд особенностей, связанных с организацией и подачей материала, что облетает студентам освоение данной дисциплины. Каждая глава заканчивается тестами для самоконтроля. В конце книги приводятся ключи к тестам, глоссарий и рекомендуемая литература.\n.Учебник предназначен для бакалавров, студентов и преподавателей высших учебных заведений, психологов, а также всем, кто интересуется вопросами деловых коммуникаций.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fdelovye-kommunikacii-uchebnik-2364385","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Ff6\u002F58\u002F018ed88e-1e14-7513-920c-df45b4b1f658.jpg","2026-10-29T05:20:22.436Z","2026-11-07T02:39:04.846Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4291,"name":4184,"description":4186,"price":3146,"oldPrice":3784,"currency":36,"url":4292,"imageUrl":4187,"inStock":15,"available":15,"categoryId":26,"createdAt":4286,"updatedAt":4287,"merchant":4293,"store":4294},37989609,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Frukovoditelyu-ob-obuchenii-personala-dizayn-posttreninga-2079539",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4296,"name":4297,"description":4298,"price":55,"oldPrice":10,"currency":36,"url":4299,"imageUrl":4300,"inStock":15,"available":15,"categoryId":26,"createdAt":4301,"updatedAt":4302,"merchant":4303,"store":4304},37973813,"Баланс Сходится","Марина Корнеева, главный бухгалтер «Вектор-Транс», находит ошибки в любых отчетах и умеет держать лицо в любой ситуации. Андрей Лавров, директор компании, привык прятать все настоящее за шутками. Они вместе вытаскивали бизнес из долгов, работали по ночам и научились понимать друг друга с полуслова. У каждого из них есть секрет, который они годами скрывали даже от самих себя. Но одна новогодняя ночь способна перевернуть любые расчеты. Остроумная и теплая история о двух трудоголиках, у которых все в жизни сходилось, кроме самого важного.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b637535","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1793096862_69.jpg","2026-10-29T05:14:57.350Z","2026-11-07T02:26:16.316Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4237,"slug":4238,"logoUrl":4239},{"id":4306,"name":4307,"description":4308,"price":55,"oldPrice":10,"currency":36,"url":4309,"imageUrl":4310,"inStock":15,"available":15,"categoryId":26,"createdAt":4301,"updatedAt":4311,"merchant":4312,"store":4313},37973423,"Не Подписывай Договор","Полина Морозова три года строила карьеру свадебного организатора и поклялась никогда больше не связываться с Никитой Ветровым — человеком, который разбил ей сердце прямо перед собственной свадьбой. Но её агентство на грани закрытия, а единственный крупный заказ приходит от компании, где Никита — новый директор. Теперь им придётся организовать идеальную свадьбу его сестры. И притвориться, что между ними ничего не было.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b637295","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1793019020_53.jpg","2026-11-07T02:25:03.063Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4237,"slug":4238,"logoUrl":4239},{"id":4315,"name":4316,"description":4317,"price":3426,"oldPrice":4318,"currency":36,"url":4319,"imageUrl":4320,"inStock":15,"available":15,"categoryId":26,"createdAt":4321,"updatedAt":4322,"merchant":4323,"store":4324},37047216,"Жесткий Директ-маркетинг: Заставьте Покупателя Достать Бумажник","Маркетинг и реклама в малом и среднем бизнесе чаще всего не приносят никакого эффекта. Огромные деньги летят на ветер, а возможности не используются. Как бы ни делали рекламу крупные компании, вам это не годится. Ваше спасение — директ-маркетинг. И теперь, благодаря этой книге, вы сможете проникнуть на кухню лучших специалистов и применить к своей выгоде их конфиденциальные, не афишируемые стратегии: бескомпромиссный бизнес-гуру Дэн Кеннеди и его сборная лучших профессионалов раскрывают все секреты и делятся реальными примерами маркетинговых ходов из собственной практики!\nЭта книга — в первую очередь для владельцев невиртуальных бизнесов: с магазинами, выставочными залами и офисами; ресторанов, зубных кабинетов, аудиторских или похоронных контор, то есть предприятий, у которых нет огромных маркетинговых бюджетов, зато есть понимание, кому и зачем нужны их товары или услуги. Хотите превратить свой бизнес в машину по производству прибылей, далеко превосходящих средние показатели по отрасли, цифры у конкурентов и самые дерзкие ваши мечты? Хватайте эту книгу!",1175,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fzhestkiy-direkt-marketing-zastavte-pokupatelya-dostat-bumazhnik-2937575","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fbe\u002F2c\u002F019a5dbf-74dc-79cb-aa2b-5a930696be2c.jpg","2026-10-28T05:12:27.787Z","2026-11-07T02:39:42.282Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4326,"name":4327,"description":4328,"price":3079,"oldPrice":3700,"currency":36,"url":4329,"imageUrl":4330,"inStock":15,"available":15,"categoryId":26,"createdAt":4321,"updatedAt":4322,"merchant":4331,"store":4332},37046887,"Офшорные Компании И Трасты. Антиофшорное Регулирование","Настоящая монография посвящена исследованию правового режима офшорных компаний и трастов. Автором анализируются понятие и признаки офшорных компаний и трастов, их правовая природа, основные способы использования, дается характеристика основных офшорных и трастовых юрисдикций, бенефициарной собственности, налогообложения и меры антиофшорного регулирования, принимаемые на международном и национальном уровнях. Развернутый комментарий российского и иностранного права дополняют примеры из отечественной и зарубежной судебной практики с участием офшорных компаний и трастов. Книга содержит практический материал и рекомендации по вопросам регулирования деятельности офшорных компаний и трастов, включая вопросы коллизионного права и налогообложения.\n\nРекомендуется студентам, аспирантам, преподавателям юридических вузов и факультетов, специалистам-практикам, должностным лицам государственного аппарата, законодателям.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fofshornye-kompanii-i-trasty-antiofshornoe-regulirovanie-2767181","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F60\u002Fe1\u002F018ee312-9b38-7550-81b5-702dd8ed60e1.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4334,"name":4335,"description":4336,"price":1572,"oldPrice":1883,"currency":36,"url":4337,"imageUrl":4338,"inStock":15,"available":15,"categoryId":26,"createdAt":4321,"updatedAt":4322,"merchant":4339,"store":4340},37046607,"Жесткий Бренд-билдинг: Выжмите Из Клиента Дополнительную Маржу","Называя себя \"фундаменталистом прямого маркетинга\" и радикально отрицая идею о том, что большой бренд невозможен без вливания в него фантастических маркетинговых бюджетов, Дэн Кеннеди посвящает своего читателя в проверенные на практике методики получения успешного бренда бесплатно. Основывая философию бренд-билдинга на привлечении клиентов при помощи рекламы прямого отклика, автор доказывает справедливость своих рассуждений на примере опыта таких компаний, как Iron Tribe, Orvis, Kodak, Intel, Subway и многих других. Кроме того, книга рассказывает об особенностях первичного и вторичного маркетинга, принципах построения бизнеса при помощи технологии StorySelling, а также правилах создания персонального бренда. \n.Почему книга достойна прочтения\n.•Дэна Кеннеди называют \"профессором жестокой реальности\" - он не оставляет камня на камне от заблуждений относительно магической силы дорогостоящей раскрутки бренда, предлагая взамен стратегию, \"приводящую к вашим дверям потребителя с кредиткой в руке\". \n.•Даже если эта книга не сможет коренным образом изменить чьих-либо взглядов на управление бизнесом, она наверняка справится с задачей расширения представлений читателя о том, какова главная цель рекламы и маркетинга. \n.Кто автор\n.Дэн Кеннеди - бизнес-коуч, главный редактор шести деловых информационных бюллетеней, основатель множества компаний, активный инвестор. Стоял у истоков создания таких брендов, как NO B.S. и RENEGADE MILLIONAIRE. \n.Джим Кевэл и Форрест Уолден - предприниматели, создатели франчайзинговой сети тренажерных залов Iron Tribe, авторы книги \"Бизнес Iron Tribe\". \n.Ключевые понятия\n.Бренд-билдинг, маркетинг, прямой маркетинг, лидерство. \n. \n.\n. \n.\n.\n.\n.\n. \n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.\n.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fzhestkiy-brend-bilding-vyzhmite-iz-klienta-dopolnitelnuyu-marzhu-2443631","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F96\u002F85\u002F018eda2e-b223-7dc8-bc41-43ef12d79685.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4342,"name":4229,"description":4230,"price":55,"oldPrice":10,"currency":36,"url":4343,"imageUrl":4344,"inStock":15,"available":15,"categoryId":26,"createdAt":4345,"updatedAt":4302,"merchant":4346,"store":4347},37016668,"https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b636482","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1792742242_99.jpg","2026-10-28T05:01:46.015Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4237,"slug":4238,"logoUrl":4239},{"id":4349,"name":4350,"description":4351,"price":3079,"oldPrice":3700,"currency":36,"url":4352,"imageUrl":4353,"inStock":15,"available":15,"categoryId":26,"createdAt":4354,"updatedAt":4355,"merchant":4356,"store":4357},36027194,"Откуда Берутся Деньги, Карл? Природа Богатства И Причины Бедности","Известный экономист и финансист Елена Котова пишет о вечном поиске Россией своего особого пути развития от начала XX века до сегодняшнего дня. Сравнивает его с самыми яркими страницами экономической истории США, Германии, Великобритании, когда те стояли на распутье, выбирая, как развивать страну.\nОткуда берутся деньги? Почему в одних странах люди живут хорошо, а в других, в том числе в России, — не очень? Автор отвечает на эти вопросы при помощи самых значимых экономических теорий последних полутора веков, начиная, как ни парадоксально, с теории Маркса.\nХотя Карл Маркс и его экономическая теория ассоциируются у многих с провалившимся коммунистическим экспериментом, «Капитал» не является обоснованием диктатуры пролетариата, а, наоборот, доказывает, что капитализм способствует росту и процветанию общества и государства. Анализ самых крупных экономических преобразований XX века при помощи законов Маркса помогает понять причины неудач российских реформ и показывает, в каком направлении нам стоит двигаться дальше.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fotkuda-berutsya-dengi-karl-priroda-bogatstva-i-prichiny-bednosti-2618438","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F10\u002F4b\u002F019a5dce-e0ae-783c-a889-1d877299104b.jpg","2026-10-27T04:58:28.959Z","2026-11-07T02:40:06.642Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4359,"name":4360,"description":4361,"price":4362,"oldPrice":4363,"currency":36,"url":4364,"imageUrl":4365,"inStock":15,"available":15,"categoryId":26,"createdAt":4354,"updatedAt":4355,"merchant":4366,"store":4367},36027154,"Цифровая Трансформация Бизнеса: Изменение Бизнес-модели Для Организации Нового Поколения","Перед вами методика создания цифровых бизнес-моделей, которая была протестирована сотнями руководителей по всему миру. Опираясь на данные Центра исследования информационных технологий в Школе менеджмента Слоуна при Массачусетском технологическом институте, авторы пришли к выводу, что цифровизация вынуждает компании переходить от цепочек создания добавленной стоимости к экосистемам и достигать более глубокого понимания потребностей конечных потребителей.\nВ книге вы найдете шесть вопросов, ответив на которые, определите, где находится ваша компания в цифровом мире. Книга поможет составить план и перейти к более прибыльной цифровой бизнес-модели.",1199,1439,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fcifrovaya-transformaciya-biznesa-izmenenie-biznes-modeli-dlya-organizacii-novogo-pokoleniya-2719184","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F00\u002Fbe\u002F019a5dc7-0196-7369-9eac-12cebd9000be.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4369,"name":4370,"description":4371,"price":2588,"oldPrice":3146,"currency":36,"url":4372,"imageUrl":4373,"inStock":15,"available":15,"categoryId":26,"createdAt":4354,"updatedAt":4355,"merchant":4374,"store":4375},36027151,"Эффективность Продающего","Илья Кусакин, известный бизнес-тренер с огромным опытом построения отделов продаж, предлагает уникальный, авторский подход в области развития личной эффективности и приобретения навыков, необходимых в продажах. \nВ книге подробно разъясняется психология и мышление клиентов.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Feffektivnost-prodayushchego-2548042","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F42\u002F32\u002F018edccc-4198-736f-8344-3c78bc474232.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4377,"name":4378,"description":4379,"price":55,"oldPrice":10,"currency":36,"url":4380,"imageUrl":4381,"inStock":15,"available":15,"categoryId":26,"createdAt":4382,"updatedAt":4302,"merchant":4383,"store":4384},36014683,"О Долгах И Людях","Молодой корнет Даниил Муратов мечтает о славной военной карьере, любви и благополучии своей семьи. Но война безжалостно разрушает его надежды, а рядом неизменно оказывается граф Николай Шереметьев – богатый, удачливый и беспечный офицер, которому все в жизни достается словно само собой.\n\nЧереда трагических случайностей, несбывшихся надежд и роковых решений постепенно превращает товарищескую неприязнь в нечто гораздо более страшное. Ведь иногда, чтобы обрести заклятого врага, достаточно однажды спасти ему жизнь.\n\nИстория о цене зависти, разрушительной силе вины и дружбе, за которой на долгие пятнадцать лет затаилась жажда мести.","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b637148","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1792970538_6.png","2026-10-27T04:54:18.345Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4237,"slug":4238,"logoUrl":4239},{"id":4386,"name":4387,"description":4388,"price":4389,"oldPrice":4390,"currency":36,"url":4391,"imageUrl":4392,"inStock":15,"available":15,"categoryId":26,"createdAt":4393,"updatedAt":4394,"merchant":4395,"store":4396},35217568,"Люди Решают. Как Привлечь Лучших Сотрудников В Цифровом Веке","Книга  представляет понятную систему, которая поможет навести порядок в управлении, собрать надежную команду и сделать так, чтобы она работала отлично даже без вашего постоянного контроля.\n\nВы узнаете, почему старые способы поиска сотрудников больше не работают, а новые технологии, которые должны облегчить жизнь, разрушают атмосферу в коллективе. Поймете, как превратить отдел продаж в отлаженный механизм, избавиться от «незаменимых» сотрудников, которые вас шантажируют, и перестать вязнуть в текучке. Получите методики системного подхода к найму, делегированию и выходу из кризисов, грамотному использованию нейросетей при подборе.\n\nИздание адресовано владельцам и руководителям компаний, желающих научиться эффективному управлению без выгорания.",1399,1679,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fludi-resaut-kak-privlec-lucsih-sotrudnikov-v-cifrovom-veke-3185243","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F67\u002Fdb\u002F01a13102-1ff1-708c-8259-23aad69667db.jpg","2026-10-26T05:44:54.782Z","2026-11-07T02:49:09.660Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4398,"name":4399,"description":4400,"price":4401,"oldPrice":4402,"currency":36,"url":4403,"imageUrl":4404,"inStock":15,"available":15,"categoryId":26,"createdAt":4393,"updatedAt":4394,"merchant":4405,"store":4406},35217518,"Технический Анализ Биржевых Трендов","Вашему вниманию предлагается книга Технический анализ биржевых трендов",4799,5759,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Ftehniceskij-analiz-birzevyh-trendov-3182815","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F71\u002Ff8\u002F01a143d9-027b-7c0e-b276-cdf5ba2d71f8.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4408,"name":4409,"description":4410,"price":3426,"oldPrice":4318,"currency":36,"url":4411,"imageUrl":4412,"inStock":15,"available":15,"categoryId":26,"createdAt":4393,"updatedAt":4394,"merchant":4413,"store":4414},35217352,"Искусство Решения Проблем","Нет такого человека, который бы никогда не сталкивался с проблемами. Ежедневно мы встречаемся с трудностями при решении тех или иных задач. Кто-то выходит из сложных ситуаций легко, а кому-то для этого требуется много времени и сил. Почему так происходит? Как научиться эффективно решать задачи и с лёгкостью находить выход из любой ситуации?\nВ предлагаемой книге автор рассказывает о нетрадиционном, но очень практичном подходе к решению проблем. Исследуя философские, социологические и экономические задачи, Рассел Акофф делится наиболее интересными и эффективными приёмами и техниками. Он утверждает, что большинство проблем, с которыми мы сталкиваемся, имеют решения, которые не только специфичны для каждой конкретной ситуации, но и требуют системного подхода.\n\nЯркий язык автора, чувство юмора и подробный анализ помогут читателям лучше узнать о практических и логических методах преодоления проблем. Книга рекомендуется всем, кто стремится к повышению личной эффективности и творческому подходу в профессиональной и личной жизни.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fiskusstvo-resheniya-problem-3022069","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F17\u002Fff\u002F018eee29-5f6f-7fa5-90a4-1a60209717ff.jpg",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},5512,[4417,4436,4517],{"canonical":4418,"name":4418,"values":4419},"color",[4420,4422,4424,4426,4428,4430,4432,4434],{"value":4421,"count":223},"Серый",{"value":4423,"count":80},"Синий",{"value":4425,"count":72},"Золотистый",{"value":4427,"count":2800},"Белый",{"value":4429,"count":1880},"Голуб",{"value":4431,"count":73},"Бирюз",{"value":4433,"count":73},"Красный",{"value":4435,"count":63},"Фиолет",{"canonical":4437,"name":4437,"values":4438},"screen_size",[4439,4441,4443,4445,4447,4449,4451,4453,4455,4457,4459,4461,4463,4465,4467,4469,4471,4473,4475,4477,4479,4481,4483,4485,4487,4489,4491,4493,4495,4497,4499,4501,4503,4505,4507,4509,4511,4513,4515],{"value":4440,"count":1478},"100 Д",{"value":4442,"count":1478},"1 М",{"value":4444,"count":73},"10 М",{"value":4446,"count":73},"30 Д",{"value":4448,"count":63},"100 М",{"value":4450,"count":63},"150 М",{"value":4452,"count":63},"15 М",{"value":4454,"count":63},"2. 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Злободневно. Литературный экспромт. Дорожные впечатления главного героя, едущего по маршруту Москва - Берлин. Рассказ вошел отдельной главой в книгу \"Big Data. Новая реальность\"","https:\u002F\u002Fdkfrh.com\u002Fg\u002Fpoftyschhcdc97109dcfd90592f333\u002F?erid=2bL9aMPo2e49hMef4pfVZ5bjyE&f_id=24745&ulp=https%3A%2F%2Flitnet.com%2Fru%2Fbook%2F-b621200","https:\u002F\u002Frust.litnet.com\u002Fuploads\u002Fcovers\u002F220\u002F1786515330_69.jpg","458","2026-08-15T03:08:01.842Z","2026-11-07T02:31:44.904Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":136,"name":4237,"slug":4238,"logoUrl":4239},{"id":4537,"name":4538,"description":4539,"price":3672,"oldPrice":10,"currency":36,"url":4540,"imageUrl":4541,"inStock":15,"available":15,"categoryId":4542,"createdAt":4543,"updatedAt":4277,"merchant":4544,"store":4545},7720534,"Теоретический Минимум По Big Data. Всё Что Нужно Знать О Больших Данных","Сегодня Big Data - это большой бизнес. Нашей жизнью управляет информация, и извлечение выгоды из нее становится центральным моментом в работе современных организаций. Неважно, кто вы - деловой человек, работающий с аналитикой, начинающий программист или разработчик, - \"Теоретический минимум по Big Data\" позволит разобраться в основах новой и стремительно развивающейся отрасли обработки больших данных.\nХотите узнать о больших данных и механизмах работы с ними? Каждому алгоритму посвящена отдельная глава, в которой не только объясняются основные принципы работы, но и даются примеры использования в реальных задачах. Большое количество иллюстраций и простые комментарии позволят легко разобраться в самых сложных аспектах Big Data.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fteoreticheskiy-minimum-po-big-data-vse-chto-nuzhno-znat-o-bolshih-dannyh-2693005","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fc4\u002Ff5\u002F019078a5-999a-742f-90b4-0876836ac4f5.jpg","464","2026-08-10T03:58:12.853Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":35,"name":6,"description":8,"price":29,"oldPrice":10,"currency":36,"url":37,"imageUrl":11,"inStock":15,"available":15,"categoryId":26,"createdAt":31,"updatedAt":32,"merchant":4547,"store":4548},{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4550,"name":4551,"description":4552,"price":2377,"oldPrice":2811,"currency":36,"url":4553,"imageUrl":4554,"inStock":15,"available":15,"categoryId":18,"createdAt":4555,"updatedAt":4556,"merchant":4557,"store":4558},7654174,"Интеллектуальное Право В Условиях Развития Технологии Big Data. База Данных Как Объект Интеллектуальных И Иных Прав. Монография.","Стремительный рост объема разнородной информации, формируемой в виртуальной среде, привел к возникновению феномена, известного как «большие данные» (Big Data). Данные становятся сегодня основным ресурсом для повышения эффективности и производительности практически всех отраслей современной экономики. Ценность больших данных актуализирует вопрос о возможности и целесообразности охраны этих данных, защиты тех ресурсов, которые были затрачены на их сбор и обработку. Особенностью российского и зарубежного законодательства является возможность правовой охраны больших массивов данных смежным правом на базы данных, которое, не вводя правовой охраны данных как таковых (отдельных материалов, элементов содержания базы данных), устанавливает правовой режим использования всей совокупности данных, составляющих содержание баз данных. Не менее важным является вопрос о защите самих данных, которые, будучи весьма разнородными, могут охраняться государством по-разному.\nЗаконодательство приведено по состоянию на 1 декабря 2021 г.\nНастоящая монография посвящена в первую очередь исследованию вопроса о том, что же в целом понимается под условным термином «большие данные», какое в этой сфере существует регулирование и в каком направлении следует задуматься о его совершенствовании. Отдельно проводится анализ правового регулирования баз данных в России и за рубежом тех возможностей, которые правовая охрана баз данных предоставляет при работе с Big Data. Правовой режим данных как таковых рассматривается на примере защиты персональных данных, поскольку обработка больших данных открывает невиданные прежде возможности вмешательства в частную жизнь, неприкосновенность которой гарантирована ст. 23 Конституции Российской Федерации.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fintellektualnoe-pravo-v-usloviyah-razvitiya-tehnologii-big-data-baza-dannyh-kak-obekt-intellektualnyh-i-inyh-prav-monografiya-2899540","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F48\u002Fe8\u002F018ee789-2e96-793d-9c22-9bc3875048e8.jpg","2026-08-10T02:47:21.345Z","2026-11-07T02:42:47.796Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4560,"name":4561,"description":4562,"price":4563,"oldPrice":4564,"currency":36,"url":4565,"imageUrl":4566,"inStock":15,"available":15,"categoryId":26,"createdAt":4567,"updatedAt":4568,"merchant":4569,"store":4570},7407943,"Дизайн-мышление. От Инсайта К Новым Продуктам И Рынкам","В последние годы произошел всплеск интереса к дизайн-мышлению. Мы живем в эпоху, когда банки отказываются от традиционных банковских операций и переходят на цифровые деньги. На наших глазах рождаются стартапы, которые создают новые рынки, используя дизайн-экосистемы. Современные компании осуществляют цифровую трансформацию, чтобы по максимуму использовать современные методы обработки данных и быть на шаг впереди конкурентов. Если вы не хотите упустить свой шанс - эта книга для вас. Авторы помогут вам: применить различные инструменты и методы дизайн-мышления в конкретных ситуациях; создать эффективную команду; ориентировать продукт на пользователя; ввести дизайн-мышление в организациях; научиться создавать цифровую продукцию; объединить дизайн-мышление с Big Data.",2599,3119,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fdizayn-myshlenie-ot-insayta-k-novym-produktam-i-rynkam-2755137","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fac\u002F56\u002F019c8f5b-13ad-75f2-aef6-a861e704ac56.jpg","2026-08-10T00:46:04.814Z","2026-11-07T03:22:41.074Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4572,"name":4573,"description":4574,"price":3079,"oldPrice":3700,"currency":36,"url":4575,"imageUrl":4576,"inStock":15,"available":15,"categoryId":4542,"createdAt":4577,"updatedAt":4578,"merchant":4579,"store":4580},7340822,"Не Лги Себе. Почему Big Data Знает Тебя Лучше, Чем Ты Сам, И Как Использовать Это, Чтобы Добиться Успеха","Принимать важные решения нелегко. Как выглядеть?  На ком жениться? Какую работу выбрать? Как проводить свободное время? Где жить? Чему учиться? Что делает нас счастливыми? Ответы на все эти вопросы требуют от нас предельной концентрации и многих часов раздумий.\n А что, если есть вариант получше? И имя ему — Big Data.\n За последнее десятилетие ученые изучили гигантские наборы данных, чтобы найти новые подходы к решению самых важных жизненных вопросов. Исследователь данных Сет Стивенс-Давидовиц проанализировал множество научных исследований об удовольствии и счастье, чтобы понять, чего мы хотим от жизни на самом деле.\n \n Об авторе\n Сет Стивенс-Давидовиц — специалист по Data Science, автор статей в The New York Times, бывший сотрудник Google. Результаты его самых популярных исследований данных были представлены в бестселлере «Все лгут».","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fne-lgi-sebe-pochemu-big-data-znaet-tebya-luchshe-chem-ty-sam-i-kak-ispolzovat-eto-chtoby-dobitsya-uspeha-3004331","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fce\u002F31\u002F018f5f3d-ac75-7b88-921c-4b96d06bce31.jpg","2026-08-09T23:16:00.454Z","2026-11-07T02:49:44.716Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4582,"name":4583,"description":4584,"price":2030,"oldPrice":10,"currency":36,"url":4585,"imageUrl":4586,"inStock":15,"available":15,"categoryId":26,"createdAt":4587,"updatedAt":4588,"merchant":4589,"store":4590},6591417,"Революция В Аналитике Как В Эпоху Big Data Улучшить Ваш Бизнес… (фрэнкс)","Еще несколько лет назад руководители многих организаций, чей бизнес генерирует большие объемы операционных данных, сомневались в ценности подхода Big Data. Сегодня те из них, кто продолжает сомневаться, упускают непрерывно растущие возможности этого подхода, повышая риск потери доли рынка и перехода в разряд отстающих и устаревающих. Но с чего начать, если вы хотите вывести свою организацию на новый научно-технологический уровень, к принятию решений с использованием Big Data?\n\nОтвет на это дает Билл Фрэнке, директор по аналитике компании Teradata и преподаватель Международного института аналитики, за плечами которого — более чем 20-летний опыт работы в крупных аналитических проектах реального бизнеса.\n\n«Революция в аналитике» — это пошаговое практическое руководство по внедрению операционной аналитики и автоматизации принятия решений. Специалисты по аналитике, ИТ и все, кто хочет сделать свою организацию успешнее на основе подхода Big Data, по достоинству оценят работу Фрэнкса.","https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Frevolyuciya-v-analitike-kak-v-epohu-big-data-uluchshit-vash-biznes-frenks-2498622","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002F10\u002Fbf\u002F018edb33-5370-7e66-9ad7-8146749d10bf.jpg","2026-08-09T14:46:50.256Z","2026-11-07T03:28:54.311Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48},{"id":4592,"name":4593,"description":4594,"price":4595,"oldPrice":4596,"currency":36,"url":4597,"imageUrl":4598,"inStock":15,"available":15,"categoryId":4599,"createdAt":4600,"updatedAt":4601,"merchant":4602,"store":4603},4258298,"Корпоративное Озеро Больших Данных. Новый Подход К Использованию Big Data И Data Science В Бизнесе","Принятие решений на основе больших данных коренным образом меняет то, как мы работаем и живем. Имея доступ к почти не ограниченной корпоративной информации, руководители предприятий часто не понимают, что с ней делать.\n \n Для тех, кто хочет модернизировать свой подход к обработке и аналитике данных и использовать их на благо бизнеса, написана эта книга. В ней автор объясняет, что из себя представляет «озеро данных», зачем оно нужно и как построить его в своей компании, руководствуясь опытом успешных корпораций.\n \n Книга основана на беседах с сотрудниками из более чем 100 организаций: от транснациональных гигантов, таких как Google и Microsoft, до мелких правительственных предприятий. Все они находятся на разных стадиях развертывания «озер данных», причем большинство крупных предприятий сегодня либо уже создали, либо находятся в процессе создания «озер данных».\n \n Кому нужна эта книга:\n \n • Владельцам и руководителям бизнеса.\n • Специалистам по работе с big data.\n • IT-руководителям и архитекторам больших данных.\n • Дата-аналитикам и ученым-исследователям в сфере Data Science\n • Специалистам по информационной безопасности и защите данных.\n \n А также экспертам в области программного обеспечения, которые никогда не перестают учиться, узнавать и пробовать новое!\n \n Алекс Горелик — заслуженный инженер в компании по разработке программного обеспечения IBM, а также основатель и технический директор трех стартапов в области больших данных.",1335,2519,"https:\u002F\u002Fkjuzv.com\u002Fg\u002Fq6gfnfvsq0dc97109dcfa804937a48\u002F?erid=MvGzQC98w3Z1gMq1kx5ACoy5&f_id=24883&ulp=https%3A%2F%2Fwww.chitai-gorod.ru%2Fproduct%2Fkorporativnoe-ozero-bolshih-dannyh-novyy-podhod-k-ispolzovaniyu-big-data-i-data-science-v-biznese-2985757","https:\u002F\u002Fcontent.img-gorod.ru\u002Fpim\u002Fproducts\u002Fimages\u002Fa5\u002F7c\u002F018f5e49-f8ee-75af-b526-f7039ff1a57c.jpg","468","2026-08-04T00:35:03.077Z","2026-11-07T02:47:22.873Z",{"id":39,"name":40,"slug":41,"logoUrl":42,"website":43},{"id":45,"name":46,"slug":47,"logoUrl":48}]